BEDROCK - Key Persons


David Youds

Job Titles:
  • CEO Resonant Group
In 2011, David started Bedrock Healthcare Communications to focus on developing engaging communication and education programmes within the healthcare setting, making use of his commercial, client-side experience and keen audience focus. David has a wealth of experience across many communication channels and a particular interest in audience expectation. This has fuelled Resonant's focus on creating and delivering a wide range of audience-centric communication and engagement programmes. These range from educational scientific symposia for the academically minded, to the use of ‘edutainment' - a relatively new concept in healthcare that aims to teach audiences in a thrilling, engaging and innovative way.

Derek Annan

Job Titles:
  • Head of Medical Strategy
Derek has extensive experience in medical education, providing strategic and solution-driven input on programmes. He has a PhD research degree in biotechnology. Derek has experience in leveraging customer insight to build strategies to shift customer behaviour and ensure commercial success.

Emily Wigginton

Job Titles:
  • Head of Client Services
Emily has over 20 years' healthcare communications experience and is passionate about building solid partnerships with clients, inspiring her team and ensuring that excellence is delivered as standard. Emily is a persistent champion for integrating effective communication strategies into healthcare delivery and believes these must be rooted in science and built on critical insights. Emily has experience and expertise across a multitude of therapy areas ranging from respiratory, osteoporosis and oncology to nutrition and men's health, epilepsy, depression, rare diseases and more.

Laura Wilson

Job Titles:
  • Head of Commercial Strategy

Louise Adamson

Job Titles:
  • Head of Scientific Services
Louise is passionate about developing and leading incredible scientific teams to support her clients' success. She has extensive experience in leading the strategic and medical/scientific aspects of complex publication, medical affairs and commercial accounts for a range of pharmaceutical/biotech clients across a wide variety of therapeutic areas. Louise has a PhD in gastric pathophysiology and has worked in medical communications for over 15 years.