SUGAR HILL RESEARCH - Key Persons

Cassandra Baker founded Sugar Hill Research & Consulting on her belief in sharing knowledge and assisting companies in achieving their goals which can create win-win situations for all involved. Prior to starting SHRC, Cassandra spent 15 years with Ford Motor Company and Volvo Cars of North America. She is a highly accomplished executive with experience in franchise management, organizational management, profit and loss management, financial management, business planning, and strategic planning within Marketing Sales & Service of multimillion-dollar corporations. Cassandra has held various positions within Ford and Volvo starting with Dealer Development, and then moving on to Business Management, Best Practices & Process Development, ISO Lead Auditor, Market Representation and Network Project Management. In 2003, Cassandra took her experience overseas, working in Sweden for 18 months and China for a year. During her time Europe she worked with national sales companies and dealers in European Union Accession countries creating project plans to help dealers become profitable. While in China, Cassandra created a franchise network plan for Jaguar, Land Rover and Volvo, which encompassed brand business objectives in terms of volume, profitability and customer satisfaction. She also worked with Jaguar and Land Rover in the United Kingdom in their Network Development department creating business management tools which are used by Jaguar and Land Rover dealers in the UK. Cassandra holds a Master of Business Administration from Brenau University and a B.S. in Business Administration from Shorter College. Her continuing education background includes professional certifications as Six Sigma Black Belt from Villanova University, Certified Sarbanes-Oxley consultant from the Sox Institute, Certified Mortgage Specialist from Capstone Institute and ISO Lead Auditor from Stat-A-Matrix.