BRAND FOUNDATION ALLIANCE

Using the power of storytelling, the Brand-Foundation Alliance (BFA) combines the efforts of like-minded funder organizations and corporations to create impactful work that results in positive global change... The Brand/Foundation Alliance began as a small gathering of like-minded foundations and brands who met at the Brand Storytelling Conference during Sundance, 2019. Brian Newman of Sub-Genre and Rick Parkhill of Brand Storytelling convened a small group of their colleagues to discuss the idea of collaborating on the funding or and support of films and new media projects. The group decided to form a steering committee and formal meeting group later in 2019.