EFFIE WORLDWIDE - Key Persons
Job Titles:
- Managing Dir, Greater China
Job Titles:
- Head of Insights & Analytics
Job Titles:
- Manager, Growth & Innovation
Job Titles:
- CEO
- Co - Founder
- Member of the Board of Directors
- Co - Founder and CEO of Knotch
Anda Gansca is the Co-Founder and CEO of Knotch, a content intelligence platform enabling companies like Amazon, Facebook, Walmart, Bank of America, Salesforce and others to plan for breakthrough content, as well as measure and optimize it across channels. A regular thought leadership contributor to the trade media and industry at-large, Anda has been named to both Forbes' and Inc.'s annual 30-Under-30 lists, AdWeek's Young Influential List, Campaign's Female Frontiers List, and AdWeek's Top 100 Creatives, to name a few.
Job Titles:
- Member of the Board of Directors
- Chief Marketing & Public Relations Officer
- Chief Marketing and Public Relations Officer of Ally Financial
Andrea Brimmer is the chief marketing and public relations officer of Ally Financial, an innovative financial services company known for its disruptive brand and relentless focus on its customers.
Brimmer joined Ally at the dawn of the financial crisis, when the company faced intense challenges - transitioning from its roots as a captive auto finance company, while also launching the first-ever online-only deposits franchise, Ally Bank.
She spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace. Under her direction, Ally emerged with a strong reputation as a "different" kind of financial services company, dedicated to solving customer pain points that traditional institutions ignored.
Brimmer was named chief marketing officer in 2015. In 2016, she launched the company's first unified brand campaign, "Do It Right", highlighting Ally's unique focus on doing the right thing for customers. The campaign not only aligned the full scope of the company's product offerings under one mantra, it also reflected the company's internal culture and core values. "Do It Right" became a point of pride for Ally and resulted in the highest consumer brand sentiment and awareness in company history.
Job Titles:
- Member of the Board of Directors
In late 2019, Ann joined Pernod Ricard as CEO, North America.
Job Titles:
- Member of the Board of Directors
- Professor
Professor Anand is an expert in digital strategy and corporate strategy. He created Harvard Business School's first executive program on digital strategies for media companies. He has written over fifty articles and case studies, many in the top journals in economics, strategy, and marketing. His research and case writing has received various awards, and his work has been profiled in numerous media outlets. He has served as faculty head for the required strategy course in the MBA program, and currently serves as faculty chair of various other executive programs at the school.
Professor Anand received his B.A. in economics from Harvard College magna cum laude, and his PhD in economics from Princeton University. He is a recipient of the Greenhill Award for outstanding contributions to Harvard Business School. He has advised leading organizations and entrepreneurs worldwide, across different sectors and geographies. He is a renowned teacher, and a two-time winner of the "best teacher award" at Harvard Business School.
Job Titles:
- Senior Manager, International Development
Job Titles:
- Member of the Board of Directors
- Chief Strategy Officer, Publicis Groupe / CEO, Publicis New York
- Publicis Groupe 's Chief Strategy Officer
Carla Serrano is Publicis Groupe's Chief Strategy Officer and the CEO at Publicis New York. Prior to being named CEO, Carla served as the Chief Strategy Officer of Publicis New York. In her current role, she draws on her background in strategy and leadership to incorporate strategic thinking in all aspects of agency operations.
Carla started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. She cut her teeth in the business working on iconic brands like Apple and Nissan.
Throughout her career, Carla has worked in strategically led creative networks for global brands like Coca- Cola, Samsung, Absolut, and Kraft. She has held many leadership roles that meld strategic leadership with business management, from President of Berlin Cameron United, CSO of TBWA/Chiat/Day, to CEO of Naked Communications.
Passionate about integrated and seamless strategic innovation, Carla is committed to helping clients and brands thrive in this ever- changing marketing landscape.
Job Titles:
- Program Manager, Program & Operations
Job Titles:
- Member of the Board of Directors
- VP, Global Brand and Fixed Marketing / Amazon
Claudine is enjoying a career leading the delivery of incrementally profitable large scale global integrated marketing campaigns and new product launches for Fortune 50 companies during periods of intense change.
Her functional leadership experience spans profitable portfolio investment of $1B+ marketing budgets, new product GTM, loyalty program development, brand strategy in crisis, and leading digital transformation of marketing and product engagement functions across diverse marketplaces and regions. Her most recent accomplishments include creating America's top ranked Super Bowl ad for Amazon two years in a row and successfully launching Alexa in 7 countries and languages as Global GM and North American CCO of Amazon Integrated Marketing.
She has also held the top strategy role at global media and creative agencies such as Publicis Media, Saatchi & Saatchi, and Goodby Silverstein & Partners, leading global brands through category disruption and turnarounds including Lenovo, Microsoft, JP Morgan Chase, General Mills, Proctor and Gamble, the Coca Cola Company, Visa, Comcast, Samsung, General Motors, MillerCoors, Frito Lay, and Wendy's.
Claudine started her career in publishing at Bantam Doubleday Dell where she helped develop commercially successful book series for young adults, translating her knack for youth culture into a strategy role at an ad agency that specialized in marketing to young people which was written about in Malcolm Gladwell's tome The Tipping Point.
Job Titles:
- Global CEO
- Member of the Board of Directors
- Global CEO of IPG Mediabrands
Daryl Lee became Global CEO of IPG Mediabrands in September 2019. Prior to Mediabrands, Lee was the Global CEO of UM, an award-winning global media agency that fuses curiosity and creativity to unlock competitive advantage through media for brands. Daryl was responsible for UM's global strategy, direction and operations. His innovative approach to media coupled with his dynamic leadership style led to UM's Adweek Global Media Agency of the Year and Ad Age Media Agency of the Year accolades in 2016. He also oversaw global management for UM's clients, including Coca-Cola, Hershey's, Johnson & Johnson and Sony.
Daryl's passion for curiosity and the power of storytelling reflects his innovative leadership style and diverse background, having held executive positions at both creative and media agencies within the Interpublic Group.
Daryl originally joined UM in 2006, spending four years as the Head of Global Strategy. During that time, he built the Communications Planning Practice across global clients including Coca-Cola, Johnson & Johnson, MasterCard, Microsoft, and Sony. Daryl's efforts contributed to UM being named U.S. Media Agency of the Year in 2009.
Prior to his position at UM, Daryl was the Global Chief Integration Architect at McCann Worldgroup, and the Global Chief Strategy Officer at McCann Erickson, where he was responsible for working across all McCann offices to ensure clients received integrated brand solutions customized to their business and marketing challenges.
Daryl also worked for six years at Ogilvy, where he was Group Director of the Marketing Strategy Group and the 360 Strategy Director for the global IBM account. Daryl began his career as a consultant for McKinsey & Company in the New York office.
A champion for positive social change and diversity in the world and the workplace, Daryl earned a D.Phil in English Literature from Oxford University, which he attended as a Rhodes Scholar. He is a former board member of the Gay and Lesbian Alliance Against Defamation (GLAAD), is the Vice Chair of the Global Board of Directors of Effie Worldwide, and has served on the inaugural jury for the Creative Effectiveness Cannes Lions and as a juror on Cannes Media Lions. Most recently, Daryl was named 2016 Executive of the Year by Adweek Magazine and was honored by Advertising Age as a Media Maven for 2015.
Job Titles:
- Member of the Board of Directors
- EVP & Managing Director, Agency Solutions / Nielsen
David Hohman joined Nielsen July 22, 2013 as EVP, Global Managing Director for the Agency business. David joins us from McCann Worldgroup/MRM, where he was most recently EVP, Global Performance Director. Dave brings more than 20 years of experience to Nielsen. A Six Sigma Black Belt, he has specific expertise deploying advanced analytics solutions which optimize the effectiveness and profitability of multichannel marketing initiatives. Prior to joining Nielsen, Dave lead multiple client engagements across the IPG network of agencies. His client experience spans the retail, automotive, government, technology, telecommunications, healthcare and financial services verticals.
Dave developed his leadership skills while serving on active duty with the U.S. Marine Corps, while completing his undergraduate degree in Marketing & Finance. He completed a Masters Degree in Statistics after separating from the Marines. Outside of work, Dave enjoys a variety interests including travel, language and cooking. Dave is married to Jennifer Hohman, has two sons; Tristen and Stewart, as well as a Cavalier King Charles Spaniel named Maxwell.
Job Titles:
- Chief Product Officer
- Member of the Board of Directors
- Chief Product Officer / Dentsu
Doug Ray is Dentsu International's Global Chief Product Officer of Media. Prior to his current role, her was U.S. Chairman of Media with responsibility for its U.S media agencies and platforms.
Doug was named Chairman after serving as Dentsu Aegis Network (DAN)'s first President of Product and Innovation. In that role, he led the development and implementation of DAN's product suite, including the integration of Merkle's M1 platform, which now underpins DAN's entire media organization.
Previously, Doug was CEO of Carat U.S. He led Carat's transformational growth as the agency more than doubled its revenue by partnering with some of the world's most iconic brands. Dougserved as Carat's first Global President from 2012 to 2015, during which time Carat was namedCampaign's Global Network of the Year, Adweek's Agency of the Year, MediaPost Agency of the Year and Advertising Age's Agency A-List, and was consistently ranked #1 within RECMA's Qualitative Agency Assessment.
Doug has been honored as Media Executive of the Year" by Adweek, "Media Maven" by Advertising Age, an "International Agency Innovator" and a "Legend & Leader".
Job Titles:
- Head of Compliance & Legal
Job Titles:
- Content Development Manager
Job Titles:
- Member of the Board of Directors
- Senior Vice President, Chief Global Brand Strategy and Integrated Marketing Officer at Visa
- SVP, Chief Global Brand Strategy & Integrated Marketing Officer / Visa
Previously, Covington was the senior vice president, head of marketing and cross border for Visa in AsiaPacific, based in Singapore. In this role, Covington managed all aspects of Visa's regional brand efforts in over 17 countries across Asia and sat on the Asia Pacific Executive Leadership team. Among many highlights in this role, Covington led the PyeongChang 2018 Olympic Winter Games in Korea, created a Shanghai-Melbourne-New York cross border fashion platform, created a purpose-led Small Business campaign called #WhereYouShopMatters across 10 regional territories, and scaled up Visa's ecommerce efforts with key partners and digital marketplaces.
Covington's work and leadership has been globally recognized through numerous accolades. In 2020 and 2018, she was named on the list of Asia-Pacific's 50 most influential Chief Marketing Officers, as chosen by the editorial team at Campaign Asia.
Prior to Visa, Covington was the International Marketing Director at Twitter for all territories outside of the United States (including Canada, South America, Africa, Russia and Asia) and was responsible for global business marketing for the platform, its partners and users. Before Twitter, Covington was the Chief Marketing Officer for Microsoft in Asia Pacific, overseeing all enterprise, small business and consumer marketing programs. Earlier in her career, Covington held several leadership roles in advertising and strategy consulting, including as a Managing Partner at Ogilvy & Mather and a global strategist at Y&R in the United States (New York and Los Angeles).
Covington holds a doctoral degree in global leadership and change from Pepperdine University in Los Angeles, California, as well as a BA and MBA from La Sorbonne University (CELSA) in Paris, France. Furthermore, she is a graduate of the Harvard Kennedy School for the Women and Public Policy Program.
Frederique "Freddie" Covington Corbett is the senior vice president, chief global brand strategy and integrated marketing officer at Visa. In this role, she is responsible for future-proofing Visa's brand health and ensuring Visa continues to be one of the most valuable brands in the world. This includes overseeing Visa's global branding efforts for both businesses and consumers, physical and digital branding strategies, brand identity, and global sponsorship brand activation, among other key facets of global brand-building. Covington also leads company-wide efforts to evolve Visa's focus on corporate purpose.
Job Titles:
- Member of the Board of Directors
- CMO, IBM APAC / GM of Digital Sales & CMO, IBM Greater China Group
Ms. Gill Zhou is CMO of IBM APAC and GM of Digital Sales & CMO of IBM Greater China Group (GCG). She is responsible for Marketing, Branding, Communications, Citizenship, Digital, University Relations and Corporate Transformation across IBM APAC and IBM GCG.
In this capacity, Ms. Zhou is accountable for creating new markets, identifying new buyers, and managing client engagement journey at every touch point to maximize value creation. She is also responsible for shaping and nurturing the authentic IBM brand and reputation across the full sphere of influence that includes clients, employees, media, government, communities, and key opinion leaders. As leader of GCG digital transformation, she is responsible for planning and guiding the transformation of IBM's digital channels, and crafting an outstanding holistic digital experience for clients and partners across the whole life-cycle of client engagement.
During her 17 years' service at IBM, Ms. Zhou has played an instrumental role in spearheading many of the company's significant milestones, including Lenovo's acquisition of IBM's PC division in 2005, the launch of IBM Smarter Planet and Smarter Cities in 2009, the IBM Centennial branding campaign in 2011, and the launch of IBM Cognitive Business in 2016. In 2013, she was named as a member of IBM's Growth & Transformation Team (GTT), a prestige IBM global senior leadership group.
Ms. Zhou is appraised as a thought leader in enterprise marketing transformation. Many of her articles have been published on world-leading media including the Harvard Business Review and Fortune China. In 2013, Ms. Zhou published her first career biography entitled "Bloom" - a bestseller on Dangdang.com that year. Her contributions to the China IT industry and business arena has earned her inclusion in the "Top Ten Iconic Marketing Leaders in China 2012"; the "Industry Icon of Kotler Marketing Pacesetter Award 2016"; LinkedIn China 2017 Most Powerful Profiles as a leading CMO, and ECI Top 10 Innovative Influential Leaders of the Year 2017 under Business Innovation category, to name a few.
Ms. Zhou is a panelist on the "2013 Greater China Effie Awards Finalist Judging Panel". And is a member of the China Advisory Council of the American Marketing Association.
Ms. Zhou is recognized as a role model for career women in China. Advertising Age granted her its first "Chinese Women to Watch" Award in recognition of her as a role model for business women in China in 2012. In 2013, China Entrepreneur and Sina.Com selected her as one of 30 outstanding Business Women in China, three times in a row.
Ms. Zhou is also a strong advocate for public welfare and social services. In 2015, she took part in a Global Ambassador Program, organized by Vital Voices, a public service organization in Washington, to help Japanese Women start a business of their own. Later that year, the Alliance for Global Youth Leadership granted her "Global Youth Mentor" to recognize her effort in helping young enterpreneurs with their start-up businesses.
Ms. Zhou was graduated from the PLA Foreign Studies University with a Bachelor's degree in English Literature in 1986. She also holds a Master's degree in English and American Comparative Literature from Beijing Foreign Studies University. From 2005 to 2006, she participated the women executive development training program at Guanghua Management School of Peking University. Since 2016, Ms. Zhou Yi has been working on her DBA degree from Cheung Kong Graduate School of Business (CKGSB).
Ms. Zhou is married and has one son. She currently lives with her family in Beijing.
Job Titles:
- Program & Publishing Coordinator
Job Titles:
- Member of the Board of Directors
- Business Administration, Senior Associate Dean, HBX
Bharat N. Anand is the Henry R. Byers Professor of Business Administration at Harvard Business School, and the Senior Associate Dean and faculty chair of HBX, the school's digital learning initiative that he helped create.
His book, The Content Trap: A Strategist's Guide to Digital Change, was published by Penguin Random House in October 2016. It was named as one of Fast Company's top ten business books of 2016, and Bloomberg's "Best Books of 2017".
Job Titles:
- Chief Commercial Officer
- Member of the Board of Directors
Jack Bamberger is the Chief Commercial Officer at Amobee.
Prior to Amobee, Jack was the SVP, Global Partnerships at Verizon Media / Oath and led the Global Agency Development Team, Global Accounts Team, Global Trading and Investment Team, and the Global Solutions Team. Jack's teams drove Verizon Media / Oath's strategic initiatives with global marketers, and global agency holding companies and their agencies with the purpose of creating innovative technology, content and media partnerships across Oath's portfolio of brands and platforms. He also led Verizon Media / Oath's industry relationships with the Ad Council, IAB, Effie Worldwide, AAF, 4A's and NATPE.
A recognized leader in the media industry, Jack brings 20+ years of digital and traditional media experience from holding senior leadership roles on both the media/technology owner and agency side of the business. Jack joined AOL, now Verizon Media, in November 2012 from MEC, division of WPP/GroupM, where he was President, Digital for North America, responsible for the agency's offerings across digital, social, search, mobile and emerging platforms. Before that, he was at Dentsu as Chief Consumer Engagement Officer, where he established the agency's US digital and social media practice. Prior to joining WPP and Dentsu, Jack held senior leadership roles at appssavvy, Katalyst, Meredith Corporation, Bertelsmann and Time Warner.
Jack currently serves on the Board of Directors of Effie Worldwide and the AAF, and previously on the Board of the Ad Council, the IAB Digital Video Center of Excellence and NATPE. Additionally, Jack is a founding member of the IAB Digital Content NewFronts and has been a jury member for both the Effie Worldwide's North American Media Awards and the IAB MIXX Awards. He also serves as Vice President of the Board of Trustees at the New York Theatre Workshop.
Jack graduated from the University of Missouri-Columbia with a degree in Journalism. He and his partner, Bradley, are the proud fathers of their nine-year-old son, Lucas, and are based in
Job Titles:
- Founder
- Member of the Board of Directors
- Founder of Observatory
Jae Goodman is Founder of Observatory, an agency for the content era, named to Fast Company's 2020 list of the World's Most Innovative Companies. Jointly backed by Stagwell Media and Creative Artists Agency (CAA), Observatory leverages the power of popular culture to create marketing strategies and content-centric campaigns that drive business results for the world's leading brands.
Observatory (formerly CAA Marketing) has won best-in-show at every major creative award show globally. Observatory's Effie record includes three gold Effie's and five Top Twenty rankings in the Effie North American Effectiveness Index. Goodman serves on the Board of Effie Worldwide, and is a two-time Cannes Lions Jury President and four-time Grand Prix winner. Goodman has been named to Fast Company's Most Creative People in Business 1000, AdWeek's Creative 100, Ad Age's Creativity 50, and PR Week's Hot List.
Goodman lives in Los Angeles with his wife and two children, where he serves on the Board of Trustees of St. John's Hospital, the Board of Pacific Neuroscience Institute, and is on the faculty at his alma mater, UCLA.
Job Titles:
- Associate Manager, Program & Operations
Job Titles:
- Lifecycle Marketing Manager
Job Titles:
- CEO
- Member of the Board of Directors
- President
- CEO of DDB North America
Justin Thomas-Copeland joined DDB North America in 2020 as President & Chief Executive Officer.
For almost 30 years, Justin has worked in the precision and integrated marketing industry across a number of sectors including technology, automotive, travel, financial services, fashion and Health & Wellness. Throughout his career, Justin has helped build brands using his relentless curiosity of the ever-evolving world of technology, his deep understanding of consumer behavior and his passion for creativity.
Justin joined DDB from OPMG Health, an Omnicom Precision Marketing Group network, where he served as Global CEO. As CEO he was responsible for developing the vision, position and strategy of the network and its clients across all brands and regions globally. Before OPMG, Justin successfully led RAPP NYC, relaunching the flagship New York office and launching the first-ever global RAPP WELL network. Under his leadership, RAPP saw multiple new business wins and was named to MM&M's Top 100 for the last three consecutive years.
A true globalist, Justin has led global teams in London, Paris, Benelux, Singapore, Moscow, Finland and New York, supporting large, complex client engagements. He has won multiple creative and strategic awards, including the Precision Marketing Grand Prix for merging creative, data & technology strategies. Earlier in his career, Justin served client-side as Chief Digital Officer at Novartis Consumer Health based in Switzerland, setting a global digital transformation strategy which saw Novartis develop partnerships with the likes of Google, Adobe, Amazon, Boots (Walgreen), ePharmacies. Justin has a track record of developing effective, lauded, data-led communications in virtually every category and for some of the world's most famous brands.
In his role as CEO of DDB North America, Justin will help integrate creative with brand insights, data and technology to help clients generate innovative and revenue-driving business solutions. He has spent his career developing and leading teams to take brands through the complete consumer journey, leveraging brand awareness down to immersive experiences and demand generation. Data, digital, brand, integrated or direct, Justin has experience in all facets of precision strategy and communications, all driven by the belief that creativity is the most powerful force to connect brands with consumers and drive business.
When he's not working, on a plane or studying a new language, Justin spends time with his wife and three children.
Job Titles:
- Global CEO
- Member of the Board of Directors
- Partner
- Partner and Global CEO of Anomaly
Karina Wilsher is Partner and Global CEO of Anomaly - a difficult to define, but exciting to work at 'new model' company - with offices in New York, LA, London, Amsterdam, Toronto, and Shanghai. She was the Global COO, having previously been CEO of the network's flagship office in New York, delivering, consecutively, the four best years in Anomaly history.
Job Titles:
- Director, Program & Operations
Job Titles:
- Member of the Board of Directors
- Head of Global Agency and Accounts
Khartoon Weiss is the Head of Global Agency and Accounts at TikTok. In her role, Khartoon is responsible for overseeing ByteDance's relationships with global Agency Holding Companies, as well as designing and creating strategic partnerships with the top global Brands.
Khartoon joins ByteDance with 20 years experience building the world's most recognizable Brands in Marketing, Media, and Tech. Prior to joining, Khartoon was the Global Head of Verticals at Spotify where she launched and oversaw global strategies and partnerships that drove exponential platform growth. Khartoon also served as Chief Marketing Officer at MDC Media Partners, and Managing Director at MediaCom North America, where she was instrumental in scaling both companies to "Agency of the Year". Khartoon credits that success to transformative go-to-market strategies for brands like ABInBev, AMEX, eBay, and PepsiCo, among others. Khartoon cut her teeth at BBDO, Ogilvy & Mather, and Grey Worldwide, and has been recognized by AdAge's elite "40 Under 40" and AdWeek's "Top 50" lists.
Khartoon has an executive education from The Wharton School and a B.A. from the University of Rochester. She is a marathoner and triathlete, and lives in NYC with her husband and two rescued cats.
Job Titles:
- Member of the Board of Directors
- Global Managing Director, Client & Agency Services
A brand-builder at heart, Kim has 20+ years experience leading marketing teams at the intersection of technology and brand strategy. Early in her career as a New Concept Director on Nike's Global Brand Management team, she was an integral part of the initial Nike+ launch team, Nike's first wearable device in partnership with Apple. Beyond Nike, she's had experience on both the agency and client side at Prophet Brand Strategy and as the CMO at Jamba Juice.
She joined Google in 2012, where she pioneered the Google BrandLab, an immersive digital strategy experience designed to help advertisers make the transition from TV to online video. Today she leads all of Google's global services for top clients which includes advanced media measurement, creative effectiveness, consumer insights and tech innovation. Her teams are pioneering the use of machine learning to build data-driven best practices across a host of critical marketing topics.
Kim holds a BS in Neuroscience from Vanderbilt University and an MBA from the University of Virginia. Kim is on the Executive Board for Oxford University's Future of Marketing Initiative.
Job Titles:
- Member of the Board of Directors
- EVP, Global Media / Unilever
- Executive Vice President Global Media for Unilever
As Executive Vice President Global Media for Unilever, Luis oversees the second largest media budget in the world. Responsible for all Unilever global media strategy and execution, his role includes leveraging Unilever's scale to drive innovation across the industry, and leading on strategic partnerships with the biggest global digital and overall media players. Luis also leads the relationship with all of Unilever's Global Media agencies.
He is a vocal champion of the need for digital transparency, and has long advocated for a cleaner, more efficient and effective digital ecosystem.
Luis has spent the majority of his career in Unilever, working across various functions with global, regional and local scope. He is truly a global citizen, having lived and worked in Asia, Europe, Latin America and Europe. Luis now lives in New York with his wife and 2 children.
Outside Unilever he is the Global Chair of the Mobile Marketing Association and a member of the World Federation of Advertising, as well as a participant in other industry-influencing forums.
Job Titles:
- Global Chief Marketing Officer
- Member of the Board of Directors
- Global CMO / the Coca - Cola Company
Arroyo was appointed CMO in January 2020 and is based in Singapore.
Prior to his current role, Arroyo served as both the global chief marketing officer for the company and as president of the Asia Pacific operating group, where he was responsible for operations in the Asia Pacific group's five business units, along with the company's Bottling Investments Group.
Arroyo started his Coca-Cola career in 1995 in Madrid in brand management and went on to hold roles of increasing responsibility. He moved to Atlanta in 1998 as global brand manager for Bottled Water & Fresca/Quatro brands, where he put together the first global water strategy for the company.
Job Titles:
- Member of the Board of Directors
- Global Chief Strategy Officer / Havas Group
Mark joined Havas in January 2016 and holds the position of Chief Strategy Officer for Havas UK & Europe. He is responsible for bringing together creative and media strategy teams into one community within Havas Village. Mark also leads strategy for key clients within the group.
Prior to Havas, Mark held the role of Group Chief Strategy Officer for M&C Saatchi where he ran the integrated strategy department. There he led strategy across a number of businesses including Public Health England and Virgin Holidays.
Mark also spent nearly four years as Marketing Director at ASDA, launching the world's first ‘Price Guarantee' initiative. Following this, he spent four years in Asia as regional CSO for two WPP networks, where he transformed the Coke Hands campaign into a Cannes Grand Prix Success.
Prior to this work ‘client side', Mark was the CSO for Fallon, masterminding two of the country's most famous long term media campaigns - Sony's ‘Colour Like No Other' and Cadbury's ‘Glass and a half full' of joy.
Job Titles:
- Member of the Board of Directors
- Brand Officer
- Debreu Is the LVMH Global Brand Officer
- Global Brand Officer
Together with her teams, she offers a center of expertise in Media, Customer Research, Brand Image & Content. Her mission is to help each Maison of the group to drive the desirability of the Brands balancing long-term Brand-building and short-term Performance.
Job Titles:
- Member of the Board of Directors
- President, US
In 2017, Michael Houston became only the fifth Worldwide Chief Executive Officer of Grey Group in the company's 102-year history. Since joining the agency in 2007, Michael has held several management roles including Global President, Chief Operating Officer, and CEO of Grey North America.
During Michael's leadership of North America, Grey experienced its most successful era, adding over $2 billion of new client marketing investment and leading iconic, award-winning campaigns that culminated in numerous industry accolades such as Fast Company's "Most Innovative Companies," Adweek's"Global Agency of the Year" (twice), Advertising Age's "Agency of the Year," and Campaign's "Global Network of the Year." Additionally, Cannes Lions Festival named Grey "Agency of the Year" based on the quality and quantity of Lions received.
Michael has worked in almost every aspect of the advertising business, including accounts, strategy, business development, and corporate communications and has led accounts across a number of client industries, including CPG, airlines, automotive, entertainment and financial services. In addition to founding a brand consultancy in the 1990s, he's held leadership positions at Kirshenbaum Bond + Partners, Landor Associates, and Young & Rubicam, among others.
Michael has held numerous industry board positions, including Ad Council and 4As, and currently serves as a board member of Concern Worldwide, a global humanitarian group dedicated to tackling poverty and suffering through emergency relief, education and development programs in the world's poorest countries.
A graduate of the University of Kansas, where he studied advertising and marketing at the William Allen White School of Journalism, Michael was named to the prestigious Crain's New York Business "40 under 40" list in 2012 and the American Association of Advertising Agencies list of "100 People Who Make Advertising Great" in 2017.
Job Titles:
- Member of the Board of Directors
- Global Business Leader
- Vice President of Global Marketing for Smirnoff Vodka
- VP, Global Business Marketing
Michelle Klein is a socially conscious global business leader, who redefines and champions the role of marketing to drive real change in the world. She currently leads as Vice President of Global Business Marketing at Facebook. Michelle serves on the board of premium bean-to-bar brand Raaka Chocolate, and champions marketing effectiveness as a member of Effie Worldwide's Board of Directors.
Through her work, Michelle is actively involved in supporting women and breaking down barriers. She is a Global Board Member of the Unstereotype Alliance, a platform convened by UN Women to eradicate harmful gender-based stereotypes in all media and advertising content. She is a board member for MAKERS, where she helps accelerate the women's movement through stories of real-life experiences that ignite passion and action. She also serves on the board of Women in Need, the largest provider of shelter and supportive housing for New York City's homeless families.
With a passion for building communities, Michelle has explored people-first strategies throughout her career, spanning 5 continents and a range of functions including B2B and B2C marketing, advertising, journalism, product development and innovation. Michelle kick-started her career in public relations in Australia. She wrote a weekly column for The Sydney Morning Herald, and then moved to London where she was the Global Group Director of the British Airways business at Agency.com.
Later, Michelle became the Vice President of Global Marketing for Smirnoff Vodka, the world's largest spirit brand, headquartered in New York. She spent over 8 years reinventing the 150-year-old brand, owned by the multinational beverage giant Diageo, to ensure it remained relevant in a fast-evolving customer market and competitor category. She transformed the P&L, moving the brand from negative to double-digit growth in just 2 years. In 2014, she completely relaunched Smirnoff's product packaging across 30+ variant lines in 50 countries to premiumize and drive price.
Michelle joined Facebook in 2014, where she now leads as Vice President of Global Business Marketing. In her role, Michelle sets the global vision and strategy for how Facebook connects people and businesses across the ecosystem of agencies, partners, communities, and businesses big and small. This includes the 200M businesses and 9M advertisers who rely on Facebook's platforms and services to grow. She drives the strategy for empowering economic opportunity, leveling the playing field for small businesses everywhere. She is also focused on advancing racial justice, recently leading the distribution of $200M in grants and support for businesses and non-profits impacted by COVID-19, and reaching millions through the #BuyBlack Friday program.
Throughout her career, Michelle has been recognized as driving the marketing and advertising industry forward. She has been honored as an Ad Week "Brand Genius," an Ad Age "Women to Watch," one of Holmes Report's "Top 25 Innovators," a Campaign Digital "40 Over 40," a Fast Company "Women in Tech," a 3-time Effie Award winner, and a 2-time Cannes winner. Michelle is a regular speaker at industry events including Cannes, Ad Week, Fast Company, and more. She holds a BA (Communications) from the University of Technology, Sydney and lives in California with her family.
Job Titles:
- Coordinator, International Development
Job Titles:
- VP, Programs & Operations
Job Titles:
- Member of the Board of Directors
- Chairman & CEO, NA
Job Titles:
- Member of the Board of Directors
- Global Lead, Programmatic Services
At Accenture Interactive, our goal is to help our clients create and deliver the best experiences on the planet. Increasingly, that means delivering uniquely personalized experiences to every customer and prospect, making the products and services that our clients offer as relevant, valuable and compelling as possible. I'm the chief architect and global business manager responsible for Accenture Interactive's Programmatic Services offering. I work with Fortune 500 companies across all industries, enabling brands to better communicate with and serve their customers through data-driven, personalized, marketing experiences that drive serious business outcomes at scale and speed. Every day, I continue to build our business, working with clients around the world and expanding our global footprint. I lead Accenture Interactive's global partnership efforts with one of the dominant digital advertising companies. In addition, I am a business sponsor and integration lead for both the acquisition of Clearhead, the largest independent experience design and optimization company, and Adaptly, the leading independent social advertising managed services company. Prior to Accenture, I was Head of Client Services and Strategy at RBM, a boutique digital marketing agency based in San Francisco, before its acquisition. I was an early investor in TubeMogul, an ad tech company acquired by Adobe in 2017. I hold a MBA from the University of California, Berkeley.
Job Titles:
- VP, Communications & Content
Job Titles:
- Associate Manager, Program & Operations
Job Titles:
- CMO
- Member of the Board of Directors
- Chief Marketing Officer at Chime
Vineet Mehra is a true global citizen and business leader. Born in India and raised in Canada, he has led diverse teams across Asia, Europe, North America, and South America at some of the world's most respected brand building companies including P&G, General Mills, Novartis, and J&J.
He has driven businesses and brands to growth in categories as diverse as Skin Care, Hair Care, Cosmetics, Food, Consumer Health, and Baby Care, while living in some of the world's most innovative and creative cities including Toronto, New York, Singapore, Bombay and Geneva. His consistent track record of building iconic brands and driving marketing organization transformational initiatives has led him to become a frequent speaker and panelist on the topic of re-shaping marketing organizations, balancing the art and science of marketing, and building the modern, data-driven, precision marketing organization needed to win today.
Vineet has been an invited Judge & Speaker at Cannes, Chair of the Jury for the M&M Global Media Awards, an invited Speaker at the ANA's Social and Digital Conference, and a multiple time Global Effie's Finalist Judge. Most recently, Vineet was recognized as one of the 100 most Influential Marketing Leaders in the world by the Internationalist.
Vineet is currently the Chief Marketing Officer at Chime. Prior to joining Chime, Vineet most recently served as the Chief Growth, Product and Customer Experience Officer at Good Eggs and Global CMO & Chief Customer Officer at Walgreens Boots Alliance. Prior to that, he was Executive Vice President and Chief Marketing Officer of Ancestry.com, the world's largest consumer genomics company, uniquely capable of providing consumers with a better sense of their identity, a deeper and empowering understanding of who they are, how they connect to society today, and how they and their families have been shaped by human history over time.
In his role, Vineet focused on transforming his organization into a "Modern Marketing Machine" by blending the deep cultural purpose of the Ancestry brand with data science to drive precision marketing at scale, resulting in the building of a truly global and culturally iconic brand. As Chief Marketing Officer, Vineet had responsibility for worldwide marketing, member services, marketing technology, consumer insights, PR, and the international markets. Prior to this role, Vineet was with J&J Consumer holding the roles of Global President for J&J's flagship $3Billion USD Baby Care business unit, and Global President - Marketing Services where he oversaw more than $2Billion USD of J&J's media spend around the world.
Outside of work, Vineet sits on the Board Members of Directors for America Needs You - New Jersey (ANY-NJ), a non-profit organization dedicated to fighting for the economic mobility of ambitious, low-income, first generation college students by providing intensive career development, mentorship, and professional networks to enable students to realize their full academic and career potential. He and his family of 3 are also avid and intrepid travelers that can often be found scouring the planet in search of some of the world's most delicious places to eat.