PASSER - Key Persons

Andrea Lobo

Job Titles:
  • Associate Director at Omnicom Digital
  • Digital Marketing Strategist
  • Digital Strategist
Andrea is a digital marketing strategist with over 7 years of experience in a fast-paced growth ecosystem. She has worked with 20+ brands across North America, MENA, Asia and Europe, having optimized multiple touch points in the user funnel in the lifestyle, gaming, software, e-commerce, education, beauty, and on-demand verticals. As a result oriented growth hacker with a flair for adopting emerging trends, she is passionate about building brands using tailored solutions to drive ROI and sustainable growth. Andrea is an Associate Director at Omnicom Digital, having previously worked with various global icons such as Media.net and Zomato. She also has teaching credits on Ed-tech platforms - Upgrad and TapChief.

Anirudh Challa - Founder

Job Titles:
  • Founder
  • Product Specialist
Anirudh is a product specialist who has strategised for & managed the digital efforts for 25+ brands across Industries such as online & offline education, luxury apparel, healthcare, e-commerce, logistics and supply chain, beauty products & services etc. As a T-shaped generalist specializing in product development he brings a wealth of experience in software development lifecycle, digital communication, marketing, campaign management & data analytics to the table with a global exposure spanning countries such as Canada, UAE & India over the course of his career. Before founding Passer in 2020, Anirudh was building the global E-commerce business & tech products to support the rapid growth of the omni-channel business at Herringbone & Sui, one of the hottest new entrants into India's booming bespoke luxury fashion scene.

Armaan Bindra

Job Titles:
  • Chief Engineer
  • Software Engineer
Armaan is an enthusiastic software Engineer with 6+ years of experience and a passion for solving difficult problems, brainstorming innovative app ideas, learning the latest technologies and using his skills to build cool things. As a Fullstack Engineer who specializes in developing web & mobile apps, he is well versed in over 9 programming languages, machine learning and application development. Armaan has previously built voice recognition security systems, custom ERP, inventory management & e-commerce solutions, alongside web and mobile apps for various brands such as Got Tea, Herringbone and Sui, VoiceIt etc.