FAIRY TALE WHIMSY - Key Persons

With a fabulous talent for writing seductive copy, a natural eye towards business matters and drive to succeed, founder Janet Riley had over 20 years' in the copywriting business before forming The Write Stuff. She'd discovered over the years that the never-ending process of "find project", "finish project", "repeat", was getting old. She wanted to focus on the writing end of her business, not spend all her time seeking clients. With an MBA, serious copywriting chops and a fabulous sense of humor that comes across in her writing, Janet has undertaken copywriting for such corporate giants as Hewlett Packard, Barnes & Noble, Macy's and numerous Fortune 500 companies.