JAY WILSON & ASSOCIATES

The Barrett-Jackson auction was founded by Russ Jackson and Tom Barrett in 1971. The first auction took place in Scottsdale, Arizona, with a modest selection of classic cars. Initially, the event primarily catered to collectors and enthusiasts of classic and antique vehicles. Jay was brought on in the early stages of the auction and facilitated designing brochures, materials, and rebranding efforts for the auction for 5 years... Before Jay's involvement in the auction, all advertising and marketing was performed internally, however, Jay's extensive experience within the automotive industry (specifically his work with General Motors) was especially attractive to the founders... In Tier 2 advertising, campaigns are customized to cater to the needs and preferences of the local market. This can include targeted television and radio commercials, newspaper ads, online advertising, search engine marketing, social media promotions, and direct mail. Jay leveraged marketing and advertising to..