MAK - Key Persons
Job Titles:
- MANAGING DIRECTOR & BUSINESS OPERATIONS
Born and raised in Caracas, Venezuela, Carlos Pena has been a Miami resident for the last 15 years. He first arrived to earn a degree in business administration before pursuing his real estate license. As a realtor, he gained an intrinsic familiarity with every neighborhood in the city and witnessed the massive upswing in Miami's property market.
"What makes Miami unique compared to many other cities," he says "is that it has tourism all year round. The weather is always good and it's truly cosmopolitan and international. You can walk one city block and hear five different languages. It's an exhilarating place to live or visit."
It was because of Miami's tourism that Carlos decided to switch tack within real estate. Instead of selling homes, condos, and apartments he now rents them. As a business manager at Mak Realty, Carlos is responsible for day-to-day operations. He ensures that all their units are immaculate and that Mak's investor clients meet their financial expectations each quarter. Mak's ongoing marketing campaign is a crucial factor in achieving this.
"Social media is a big driver," he says. "Instagram especially because people want an accurate visual representation of what they are renting for their vacation. That's my responsibility. That's why we always hire professional photographers. Our rooms and suites are stunning and we also have views of the beach and the crystal blue sea just beyond the balconies so that's a big draw, knowing that is within walking distance."