STRAIGHT FORWARD MEDIA - Key Persons


Dana Salmonese

Job Titles:
  • Creative Manager
Dana is the Queen of Adobe Creative Suite. We call her our Fairy Godmother (when we have to butter her up) so she can bibbity boppity boo web graphics, flyers, trifolds, billboards, commercials, social videos, and more at the flick of her magic wand.

David Weinstein - CEO, Founder

Job Titles:
  • CEO
  • Founder
David had a vision. When he was asked to describe his ideal job in his first interview, he knew all along that he was going to work in advertising and marketing. He built his career on the foundation of print media and marketing working at The NY Post Newspaper in 1997. David continued to advance into large agencies including Ogilvy & Mather, Mindshare, MediaCom, AllScope Media, HN Media & Marketing, Zenith Media, and even has experience In-house at Cablevision & WeatherBug. David is a loving husband and devoted father to his two kids Justin and Emily. He enjoys working out and attending the Tough Mudder & Spartan Challenges every year.

Heidi Shaw

Job Titles:
  • Web Development
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Jenna Chow

Job Titles:
  • Marketing Associate
With a keen eye for detail and a passion for creative strategies, Jenna brings a fresh perspective to our marketing endeavors. Her innovative ideas and unwavering dedication make her an invaluable part of our team.

Jerry Weinstein - CFO

Job Titles:
  • Chief Finance Officer
Crunchin' numbers is Jerry's forte. With more than 45 years in Finance, 40 in the retail field, analyzing a Balance Sheet and a P&L comes naturally. Jerry's finance career spans such companies as Modell's Sporting Goods, Paragon Sports, Fabric Bonanza and Telco Stores. He has an optimistic vision for Straight Forward Media's future in the Advertising and Media field. In his spare time, Jerry enjoys traveling and spending time with his family.

Jessica Densky

Job Titles:
  • Accounts Director
Jessica is the sorcerer of brand storytelling. With a flair for the extraordinary and a dash of creative mystique, she transforms mere concepts into marketing marvels. Whether it's crafting compelling narratives or conjuring up captivating content, Jessica weaves marketing magic that captivates hearts and minds.

Laney Liner

Job Titles:
  • Strategist at SFM

Lauren La Franca - CMO

Job Titles:
  • Chief Marketing Officer
Lauren is an accomplished, seasoned Marketer and thought leader with over 15 years' experience within the traditional and digital marketing space. She has been responsible for creating top-of-the-line marketing tools that resulted in a guaranteed rise of the bottom-line for upwards of 40+ businesses. Working with both Fortune-500 companies and small start-ups alike, Lauren finds her passion in creating marketing assets that drive visible, actionable, and viable results which speak for themselves. Lauren is a strategic, multidisciplinary designer and digital marketer with an eye for innovation, creativity and perfection. Her skill set is vast, but her greatest expertise revolves in the world of Graphic Design, Email Marketing, Social Media, Analytics & Insights, Brand Identity Design, Content Creation and Print Collateral. "I have always lived by the motto to work smarter, not harder. In today's digital world, we have the ability to allow our tools to work hard for us so we can focus on the other aspects of our client's campaign that require that ‘personal human touch'." Lauren is an accomplished, seasoned Marketer and thought leader with over 18 years' experience within the traditional and digital marketing space…

Ryan Gebhardt

Job Titles:
  • Digital Manager
Ryan knows who you are and where you are. He knows what you need before you even know you need it and then he advertises it to you. He's our secret "ad"gent man and is the reason why you think Siri, Alexa, Google, and your computer is listening to you.

Stacey Wallenstein

Job Titles:
  • Content Manager

Stephanie Meyer

Job Titles:
  • Onboarding Specialist
Steph excels at seamlessly integrating new clients into our agency's fold. Stephanie's meticulous attention to detail and warm approach create a memorable welcome. With her, you can expect a smooth journey into our ecosystem, expertly managed and delivered with professionalism and charm.