GRAPEVINE - Key Persons
Aaron believes in being ‘the Grapevine' that has a nuanced and in-depth understanding of consumers. He moderates qualitative sessions regularly in English, Mandarin and partial-Hokkien across China, Singapore, Malaysia and Taiwan. He has moderated across a spectrum of society including kids, elderly, pregnant women and high net worth individuals. He has interviewed business leaders including CEOs and country heads of major corporations, bosses of SMEs and conducted workshops with senior government figures in Singapore.
Aaron is a Unilever-accredited qualitative moderator and has had the opportunity to present his research findings to the Deputy Prime Minister of Singapore.
Ryan is Grapevine's partner focusing on the company's public sector, B2B, & digital research areas. His expertise spans across both qualitative and quantitative using o!one as well as online methodologies.
Qualitatively, he has moderated across Singapore, Malaysia, China, Taiwan, Hong Kong and Australia. He has moderated across di"erent consumer segments including among parents of babies and toddlers, pregnant mothers, high net worth individuals, youth and elderly.
Ryan has led multiple-country quantitative studies including market landscaping, customer NPS, brand health tracking and concept testing studies.