SPITFIRE ANALYTICS - Key Persons


Adam Whittick - COO

Job Titles:
  • Operations Director
Adam started his career working for a world-renowned luxury car firm and led their implementation of IBM® TM1. He has since worked with IBM® TM1 across various industries, in businesses large and small, from the private and public sectors. Adam enjoys finding efficiencies in company processes and activities, both through implementing completely new systems and working on existing systems to increase efficiency and accuracy. Adam is a keen motorcyclist who enjoys following MotoGP and touring around Europe and the UK.

Declan Rodger - CTO

Job Titles:
  • Technical Director
  • Accountant for a FTSE 100 Company
Initially trained as an accountant for a FTSE 100 Company, Declan found his real passion working with the planning software they used. He has consistently shown a real passion for IBM® TM1 as an avid contributor to the IBM® Planning Analytics community, regularly sharing insight into new and upcoming changes. Declan focuses on creating efficient, user-friendly systems - starting with the ideal user experience in mind and modelling the rest of the system to achieve that.

Edward Stuart

Job Titles:
  • Solutions Director
Edward chairs the North West IBM® Planning Analytics User Group and is a keen exponent of the REST API and JavaScript technologies. He is an ultramarathon runner and has also completed the London, Barcelona and Florence marathons. Now a family man, he has re-discovered his love of tennis.

Simon Bradshaw - Managing Director

Job Titles:
  • Chartered Management Accountant
  • Managing Director
Simon is a fully qualified chartered management accountant with experience of analytics dating back to 2003. Before devoting his working life to systems, Simon worked in a paper mill and as a supermarket manager. Simon has worked with IBM® TM1 since 2005 and has implemented systems at some of the UK's biggest companies. He enjoys engineering robust models which stand the test of time and loves meeting and working with different people - particularly those in need of therapy away from spreadsheets. With the little spare time he has away from data, Simon is a passionate mountaineer and is attempting to complete the Munros. He is also is a keen gardener, follows rugby league and plays the guitar.