15 CRITICAL SUCCESS FACTORS

A common mistake is for consultants to try to target as many industry sectors and geographical locations as they can, with the view that they will somehow generate more opportunities this way. In fact the reverse is true. The more specific your target market, the easier it will be for the right companies to be able to identify with your consulting service. For example, a company within the Healthcare industry, would understandably prefer a consulting service, which specializes within their own industry sector. Similarly, a company located within Geneva (CH), would understandably prefer a consultant who has commercial experience within their location and who understands their local language and culture. The simple objective here is to match your Unique Consulting Service Proposition (UCSP) with your prospective clients' Key Corporate Objectives (KCO). One of the major strengths of Appleton Greene, is that we enable clients to identify the right consultants for their specific..