NIGEL HOLLIS

I am a 40-year veteran of the consumer insight industry. In that time, I have advised a wide variety of clients about marketing best practice and been instrumental in creating research tools that are used by companies around the world to understand the strength of their brands and the effectiveness of their marketing... In 2020, I set up Ask Nigel Hollis. Since then, I have worked with a variety of clients, with projects typically focused on brand value growth. If you are interested in having me consult or speak, just get in contact. In addition to posting new thinking on the blog, I am reposting highlights from the old Millward Brown/Kantar Millward Brown/Kantar blog that are no longer available online. I am also working on a third book called The Brand Bias which explores how brands anchor future purchase intent... In 2004, I stepped down from the Millward Brown Board and took on the role of Chief Global Analyst. In that role I helped shape the company's viewpoint on all things..