YP - Key Persons


Exclusive Sole

Job Titles:
  • Agent for Yieh Phui Enterprise
Exclusive Sole Agent for Yieh Phui Enterprise (Taiwan & China) for S.E.A. Market for the CR Coil (SPCC 1B), all Coated Steel since beginning of year 2002. We also asist in marketing of Yieh.Phui's product for Sri Lanka, Bangladesh, Pakistan and Indian market. Refer to their Website : www.yiehphui.com.tw We are also the sole agent for Shin Yang Steel Co.,LTD ( Pipes producer). Refer to their website : www.shinyangsteel.com.tw A subsidiary of Yieh Phui Enterprise.

Michael Lim

Michael Lim has more than thirty years of experience behind him in the Steel And Construction Industries. He first started working for ALPHA-JUSTIN METALS who was an agent for BRITISH STEEL CORPN and as well as Aluminium Flat Sheets and Aluminium Foil producet (Agent for Sidal N.V.) for 4 years. Joined BRITISH STEEL CORPN as their local representative and was later promoted to Regional Manager with the responsibility for South East ASIA market base in their Singapore Regional Head Office in 1982 until he left to start CHIN FONG METAL PTE LTD (CFM) in 1993. Beside running CFM, he established another company in 1995 called UNION METAL RESOURCES (as their Managing Director / Chairman) on certain agreement with some local partner to be an Agent for Fundamental Resources LTD to handle product from HIGHVELD STEEL & VANADIUM CORPN LTD, SCAW METALS LTD AND FLATHER BRIGHT STEELS. Resigned from this company in 1997 to fully concentrate on CFM business.