EXPANSIONPLAN

For companies with a larger opportunity in Europe and the rest of the world, and a US market representing 15-30% of TAM, the centre of gravity is likely to remain in Europe. The best way to succeed in this archetype, is by building a relatively autonomous US GTM (go-to-market) team, with a strong US-dedicated leader... Only a small proportion of European tech companies that expand into the US grow to the scale of global category winners.

Registration numbers: OC344205 (W)

Primary location: London United Kingdom