SIOBAHN HOTALING

Henri Tajfel's social identity theory posits that we gain a sense of personal identity from the group that we identify ourselves with. In order to do this, we utilize our natural cognitive tendency to categorize or group things together. In doing so, we create an "in-group" (made up of those that we believe are like us) and an "out-group" (made up of those we believe that are not like us)... In order to maintain our self-image, we need to distinguish the group we identify with from the others. We compare our groups; we find differences. However, we also have a tendency to want to make our group better or superior to the other groups, due to the confusion that our personal self-esteem is related to our "in-group". We find negative traits of any and all "out-groups", and in doing so foster feelings of competition, hostility, and, ultimately, bias... The Implicit Bias Transformation Program is a revolutionary bias training program prototype developed by Siobahn Hotaling. Learn more..