I-VIEW - Key Persons
As fieldwork supervisor, she made sure that all projects were implemented according to the research parameters. She was also responsible for the quality and integrity of the data released to clients.
As the company's chief researcher, Ara is responsible for and oversees all agency services from client service, project planning and resourcing to account management, business development and project implementation. She safeguards the efficient delivery of company products and services by ensuring that all accounts are managed with great care, all projects are sufficiently and appropriately resourced and all processes are strictly adhered to- all the while acting as mentor to the teams.
A great inspiration to many, Ara is looked up to by the younger researchers who hope to become like her as well one day. She rose from the ranks as Field Researcher in 2004 to become I-View's Operations Manager in 2011 and Research Director in 2017. Her biggest contribution to the continuing success of the company is her unquestionable commitment, professionalism and dedication to her work. She is equipped with admirable work ethics that is seldom seen in professionals her age. Ara is the epitome of I-View's vision and mission where an opportunity was provided, taken and successfully realized.
A well-rounded professional, Ara today leads a team of more than a hundred field researchers, data encoders and analysts, statisticians and research executives in serving I-View's roster of clients and finding creative ways to increase the business and grow its network.
"The success or failure of a research project is largely anchored on your diligence to screen and ability to speak to the right members of the population. I-View enlists the participation of more than 200,000 consumers each year," Ara replied, when asked what the most challenging part of the research process is. "It seems easy to find them with more than 100 million Filipinos but we ‘look' for the select few nationwide, across demographics, from different regions of the country, who qualify for the studies." Asked to explain, she mused, "It is the most challenging because the respondent qualifications are becoming more stringent, yet you have budget constraints. But it is the most fun too. There is nothing like knowing the minds of the consumers. That is a wealth of knowledge."
Ara is a graduate of the Philippine School of Business Administration. She holds a degree in Bachelor of Science in Business Administration, majoring in Management. She is highly skilled in most computer applications and passes her in-depth understanding of the Statistical Package for the Social Sciences or SPSS to the data processing group.
Job Titles:
- VP - Chief Operating Officer
As office administrator, she used to establish and maintain appropriate systems for measuring necessary aspects of general operations and contributed to the formulation of policies and strategies. She was also responsible in the recruitment and training of new staff and managed internal communications and awareness of corporate direction and activities.
Job Titles:
- Vice President for Finance
As Vice President of Finance, Ms. Virginia F. Yabes is responsible for the company's financial management. Under her leadership as the financial officer, Ms. Yabes ensures the maintenance and stability of the financial health of I-View.
She is responsible for all governmental obligations of the company, making sure that I-View remits all employee premiums and taxes to all government institutions on time. I-View has been a proud corporate citizen of the Philippines since its inception due to the diligence and strict adherence of Ms Yabes to financial guidelines and fundamentals.
As a professional, Ms. Yabes has dedicated most of her professional career in banking and finance. She spent decades of her professional life working in the banking industry. Her expertise includes but is not limited to loan generation, processing, and bank operations.
Having been born and raised in the northern part of the Philippines, Ms. Yabes is fluent in the Ilocano dialect. Ms. Yabes is very active in the community most especially in her church, where she enjoys teaching Sunday school.