IXI DESIGN - Key Persons
Combining the roles of "Brand Consultant" and "Creative Director", Mac Huang proposes a "Design Overall Solution" to examine the brand's operational strategy. He combines consumer-oriented marketing with the integration of investment objectives, brand planning, space design, interior furnishing and construction management to help enterprise groups, hotel chains and other clients in developing a more accurate business model.
His design concepts originate from a less-but-better aesthetic. It considers people to be the center of the family, interprets the original space structure, removes the decorations of the style perspective, retains the humanistic feature with a more minimalistic design, and proposes a purer life style.