JIEDI

We create inspirational insight journeys, grounded in theory and proven successful. We rewind existing knowledge, we dive deep in the worlds of consumers and professionals. We craft new concepts, with understanding of relevance, brand fit and product design... We create internal alignment on user segmentation, product benefits and brand fit. We identify the key attributes your product or service must be superior at in order to beat competition. We create brand architecture and product design understanding that delivers superiority. We develop conversion strategies for each product segment, and translate those into claims that drive choice... We are specialists in QUALITATIVE RESEARCH, in all shapes and forms. We run insight journeys GROUNDED in theory and proven success. We RESOLVE product design challenges, SHARPEN benefit articulation, DIRECT product communication. We are close to our research participants, HUMAN CENTRIC at all stages. We work face-to-face and through digital..