MANE 'N TAIL - Key Persons

Job Titles:

• President of Straight Arrow

Devon B. Katzev, President of Straight Arrow, says, "Our Original formula Mane ‘n Tail Shampoo and its companion conditioner have been a best kept secret for beauty aficionados everywhere." How did it all begin? Those two particular products reached iconic status when the equestrian audience started using the shampoo and conditioner that they used on their horses, on themselves! "They told their friends, and then the word spread like wildfire," continues Mr. Katzev. Originally, the product was created on the Katzev family horse farm in rural New Jersey. Straight Arrow was born when Mr. Katzev's parents created Original Mane ‘n Tail Shampoo and Conditioner… that were specifically targeted for show horses with long flowing manes and tails. The formulas were outstanding and soon the line took off with the equestrian folks, but with one very important twist-the horse to human factor. Soon, the secret was out, consumers everywhere were reaping the benefits that were so coveted by the horse-owners ‘in-the-know'.