SEMALT

Search Engine Optimization (SEO) is crucial for digital marketing goals. The SEO strategy aims at the improvement of customer traffic through various channels. It is a modern marketing approach that uses online platforms to attract and retain customers. SEO increases the visibility of the company/brand by ranking it at the top of the search engine results... SEO is not a static solution but a dynamic process as soon as it is related to the behavior of customers and the changing information technology capabilities. Businesses that aim to reveal their full potential should adopt an effective monitoring and tracking methodic in addition to carrying out SEO strategy... The Customer Success manager of Semalt, Jack Miller describes important factors that you should consider when planning, implementing and evaluating the SEO strategy.