PROFITABLE SELLING - Key Persons


Bob Rickert - CEO

Job Titles:
  • Managing Partner
Bob's avocations include cycling and hitting the golf links.

Ed Shineman

Ed Shineman is a consulting authority and thought leader on how to effectively market and sell professional education products and services. Over a 30-year consulting career he has served more than 60 education and training industry leaders. Previously in Founder and CEO roles Ed pioneered technology-based and individualized instruction, introduced subscription based training pricing and coined the now ubiquitous term "Discovery Learning."

Julie Wolpers

Job Titles:
  • Editor
Julie is a distance swimmer and shares her home office with two German shepherds.

Paul Rhoda

Job Titles:
  • Client Executive
If you're a Chief Sales Officer or Chief Revenue Officer, Paul knows what's on your mind. He has 25 years of VP level experience leading sales teams. With experience in the sales motivation and incentives industry Paul knows what it takes to get tradition bound sales organizations to embrace change and pursue new business initiatives. He's also expert in sales productivity tools, sales talent assessment, and sales learning and development solutions. All of this has prepared Paul for his Profitable Selling role of helping clients successfully pursue major changes in their revenue growth strategies. Paul graduated with a BA in business administration from Indiana University.

Robert Conti - CEO

Job Titles:
  • Managing Partner
Bob has personally managed projects in sales deployment, sales process determination, sales talent analytics and sales compensation design. A particular focus is implementing software and IT infrastructure solutions that drive increased sales results. He is a frequent keynote speaker at sales industry events. He has a BS degree from the Unites States Air Force Academy and an MBA from Southern Illinois University.

Stacy Simonett

Job Titles:
  • Customer Success
When she's not at work, Stacey runs a small organic farm specializing in vegetables and fruit.