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The author of more than 20 articles published in peer-reviewed journals over the past decade, his work has been accepted for publication by such journals as Industrial Marketing Management, Journal of Service Management, Marketing Letters (lead article), European Journal of Marketing , Business Horizons, International Journal of Market Research, Online Information Review, Journal of the Consumer Behaviour (lead article), Journal of Marketing Analytics(lead article), Omega, Journal of The Operations Research Society, Journal of Brand Management, Asia Pacific Journal of Marketing and Logistics, International Journal of Information and Management Sciences, Journal of Information Technology Research, and Journal of Information Science and Technology... One of his representative works entitled "Budget Allocation for Customer Acquisition and Retention While Balancing Market Share Growth and Customer Equity" and published by Marketing Letters received the following commentary: "This paper..