SOFT FIGHT - Key Persons


Emanuel Martonca - Founder

Job Titles:
  • Founder
I know from experience how sales strategy and pricing techniques can help B2B software companies. Since 2012 I've been involved in more than 300 sales conversations and negotiations for software services and technology.

Josip Begić

Job Titles:
  • CEO, Lebesgue
"We've had an outstanding collaboration with Soft Fight. Their team of experts has consistently provided us with invaluable guidance, enabling us to make informed decisions about pricing for both our current projects and future endeavours."

Merrick Levene

Job Titles:
  • President, Ontario Die International
Working with Manu has really helped us take our pricing to the next level. After 5 years of being in business, we were surprised to discover so many new insights about our customers and market. Working with Manu was more than a pricing project, it was a very thorough business analysis and strategy planning.

Xenia Muntean

Job Titles:
  • Co - Founder & CEO, Planable
Emanuel is an expert in the field. His processes and knowledge helped us better understand our product, what our customers want from us, and how we should build our features. His program is a must-have for any startup striving for greatness - sooner you start it, better.