ADA ASIA - Key Persons
Adrian currently spearheads ADA in Malaysia. He leads a team of solution-focused industry digital marketing & content experts which help brands to solve their business pain points through an innovative and integrated approach to digital marketing. Having a deep understanding of consumer data and insights, he and his team are able to drive a data driven approach to their clients' campaigns and maximising ROI throughout the campaign life stage. He has delivered this for top clients across Asia - in telecommunications (Yoodo, XL, Robi, Airtel), banking digital (BCA, Commonwealth bank) and wallets cash (Boost).
His experience covers global and regional roles where he led large teams on marketing-related market entry strategies, business transformation and strategic turnaround execution for digital businesses in emerging and developing markets. His industry specialisation is in the music streaming, telecommunications and banking/ fintech sectors. He also collaborated on and managed marketing budgets in excess of $100M and across 22 different countries, bringing new digital services to over 1 billion new users.
Amanda has over 10 years of experience across strategy, business transformation, and business development across a wide variety of industries, including telecommunications, digital advertising, oil & gas, financial services, and government services. She first started her career with PwC where she specialised in project finance, feasibility studies, financial modelling, and fund rasing advisory. She then joined Accenture Strategy where she focused on strategy, mergers & acquisitions, as well as cross-country project management. For her first role at Axiata Digital, she served as the Associate Director of Strategy.
She is currently serving as the Head of Strategy at ADA, supervising and advising the key strategies for the company to pivot forward as one of the largest digital and AI businesses in the SEA region.
A refined lady with a sophisticated fashion style to match, Amanda is an ardent collector of designer shoes.
With more than 25 years of experience in building integrated regional and global teams, managing agencies and large and global clients, Anurag is a marketing solutions champion, extremely skilled in building deep client relationships and unlocking new growth opportunities. Throughout his decorated journey, he has been in leadership roles across some of the best integrated communication agencies, such as Wunderman, WPP Team P&G, DDB, Geometry India, and Draft Worldwide East Africa, where he managed blue chip clients across industry sectors.
He is currently the COO of ADA, leading ADA's country teams in major markets and regional marketing and ecommerce solutions teams based in Singapore and Kuala Lumpur. He is responsible for rapidly expanding the company's portfolio in Asia with over 1,200+ brands in total.
Job Titles:
- Country Director / Bangladesh
Ashraf comes with close to 20 years of experience in diversified consumer marketing and leadership roles in building successful brands with strong commercial focus. He has held strategic and operational management positions in the #2 mobile telecommunications company in Bangladesh.
Highly creative, his leadership and communication skills with successful track record in leading diverse cross-functional projects made ‘Grameenphone', the leading telecommunications service provider in Bangladesh, the most loved brand across all categories. He later brought ‘Robi', the second largest mobile network operator to new heights by making it the ‘#1 Socially Devoted Brand in the World'.
Consistently identified as "fast track" individual, Ashraf has received the highest accolade from Axiata Group and is recognised as an ‘Axiata Champion'.
Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.
With over 15 year's experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.
In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.
Job Titles:
- Head of Customer Engagement
Dai is a digital industry veteran with over 19 years of experience. As Head of Telco Portfolio Business, Dai is in charge of developing telco-based solutions to help businesses bridge the digital gap.
Dai started as a producer of mobile content at Lycos Japan. He then joined Sumitomo Corporation where he has held various positions. These include the role of a Digital Business Consultant for the Japan Travel Bureau and a Venture Capitalist in Silicon Valley where his investment portfolio included data intelligence, video analytics, and other internet startups.
Before joining ADA, he ran the largest online supermarket in Japan and led its global expansion to China, Indonesia and other Asian regions as executive Regional Director.
Dai joins us through our relationship with Sumitomo Corporation as Head of Product and was in charge of whole product management, from development to execution.
On a personal level, Dai loves travelling and has a preference for the outdoors exploring beautiful scenic spots.
Job Titles:
- Managing Director
- Managing Director / Thailand
Dan Zonmani serves as the Managing Director of ADA in Thailand. Born in Liverpool, England, he earned his bachelor's degree in International Marketing at Canberra University, Australia.
Facing challenges with passion is what Faradi believes in. An expert in digital, Faradi leads ADA's Indonesia operations. An all-rounder practitioner with experience across multiple facets of digital communication, Faradi is known to have a flair for reviving failing businesses and turn them into success stories.
Prior to ADA, Faradi was the Managing Director at Dentsu Aegis Indonesia where he achieved over 80% growth, making Dentsu Aegis Network Indonesia, the best performing market in the network within Asia Pacific. Prior to Dentsu, Faradi was the General Manager at Tequila Digital (TBWA agency) where he is credited with re-building a dying Tequila digital business from scratch. In a career spanning nearly 15 years, Faradi has won numerous awards across local, regional and global platforms.
Fariq is a Fellow Member of the institute of Chartered Accountants Sri Lanka and Associate Member of the Chartered Institute of Management Accountants United Kingdom. He graduated from University of Colombo in Arts and completed his MBA from the University of Colombo.
He started his career at Arthur Andersen affiliate and moved on to Dialog Axiata where he held various management positions in different areas like, Credit Management, Fraud Management, Revenue Assurance, Corporate Finance, Finance Operations, New Business Development, and Digital Services.
Fariq counts over 20 years of experience, of which 15 years are in the telecommunications field. During this period, he was also with the management team of "Etisalat" group's operation in Saudi Arabia. He is a board member of many digital ventures in Sri Lanka and also a consultant to the World Bank on Mobile Money.
In this growth market Hubert brings a customer focused, results-oriented digital marketing to brands. Together with the team he fuses data, media and creative for transparent business outcomes.
Having spent over 3+ years with ADA based out of the Malaysia office, Hubert has worked on numerous regional accounts, helping customers win across multiple emerging markets.
Originally from the Netherlands, outside of work he loves to travel and explore different parts of Asia - so much so, he married one……
Januar has over 17 years of professional experience in different functions. He started as a network management engineer in Dian Graha Elektrika for Siemens, where he performed statistical network quality analysis for several network rollout in a Telkomsel project. As the Head of Revenue Assurance and Wholesale in XL Axiata, he managed international roaming partnership and intercarrier relations, and pioneered the growth in the A2P business. While in the retail market, he was Head Mass Segment Acquisition of XL products, starter pack, and device bundling.
At ADA Januar leads the Customer Engagement Solution team in Indonesia and regional business development of Business Messaging. Januar is passionate about growth, to bringing solution and actualize its value to customer's business. Prior to ADA, he was the Senior Vice President of Revenue Management and Assurance of Indosat Ooredoo. For leisure, he enjoys exploring culinary creations and music-related activities.
Job Titles:
- Country Director / Vietnam
Job Titles:
- Head of Marketing
- Strategist
Lai San is a strategist in practice, but a marketer at heart. She comes with extensive experience from both client and agency sides, with brand management/marketing roles in OLX Indonesia, A&W, Mondelez and Mars, in addition to managing key clients in Mindshare Indonesia and Nielsen Malaysia. When not watching football, she enjoys casual conversations with clients that unearth their business challenges to strategize for meaningful solutions.
Job Titles:
- Country Director / Malaysia
Bee Yin has led and managed a multitude of major brands in the FMCG, telco, and financial services industries like Unilever, Pepsico, Maxis, Celcom, Axiata, and HSBC, just to name a few. Prior to ADA, she was the Commercial and Marketing Director at Courts Malaysia, responsible for marketing, merchandise planning and buying, credit sales, and value-added services.
She now serves as the Country Director of ADA in Malaysia, leading the operations and management of the local team based in Kuala Lumpur.
Bee Yin enjoys traveling and working on her passion research project of understanding online consumer behaviours.
Job Titles:
- VP, Global Messaging Business in Global Messaging
Job Titles:
- Country Director / Philippines
For the past 16 years, Mayi has been working in digital advertising. She first started out as a creative copywriter, moving on to digital strategic planning before settling down in leadership roles in account management. Prior to joining ADA, she has been with Cheil as their Digital Director, and FCB Manila as a Business Unit Director. She has handled a multitude of different brands across industries like telco, electronics, FMCG, hospitality, etc. She holds a bachelor's degree in Psychology which she leverages for consumer insighting and people management.
She currently serves and has been the Country Director of ADA in the Philippines for the past 3 years, leading her team primarily in service operations and business growth.
She spends most of her free time learning about the world and its varied cultures. She also dabbles into interior design and considers flora and fauna as home staples for a happier life.
With almost two decades of Human Capital management experience, working across diverse industries - aviation, mining, chemicals, building solutions, entertainment and digital, Melanie has deep field expertise coupled with local and in region knowledge of the space.
In her current role, Melanie oversees a multi-market team that delivers on a broad range of HR specialties including; Performance, Talent Management and Organization Development, Employee Services (Hire to Retire), Foreign Talent Acquisition and Management, Policy Development and Implementation and Compliance and Facilities Management.
In addition to her leadership role, Melanie allocates significant time nurturing and developing graduates, leaders and key talent across business units in the areas of core Functional Skills Building, Leadership Development, Performance Management, Internal Mobility and Employee Issue Resolution.
Melanie is a graduate of Finland's Helsinki School of Economics & Business Administration and attained a Diploma in Professional Training from the International Air Transport Authority (IATA). She also achieved her Six Sigma, Customer Black Belt & Lean Six Sigma certifications, through GE Aircraft Engines' - ‘At the Customer for the Customer' program.
In her spare time, Melanie's ‘family first' approach has her spending quality time raising her two sons and her two fur kids. She keeps active through long walks and spends an adequate amount of time inventing health recipes for her family.
Job Titles:
- Head of Talent Acquisition
Priscilla is the Head of Talent Acquisition and Engagement at ADA. She and her team handle the overall hiring process for the organization. Her onboarding & engagement team facilitates the integration of new talent and identifies their needs by administering employee's engagement surveys. She is passionate about managing and influencing ADA's reputation as an employer of choice among job seekers and employees.
Priscilla has more than two decades of experience in Human Resources. In her previous role with Citibank as Senior HR Advisor & Head of HR Compliance, she was pivotal in developing HR policies and HR Risk, Control & Compliance processes. At British American Tobacco, she had led a talent acquisition team with the task of targeted hiring based on the organization's growth trajectory.
On a personal front, Priscilla is an avid scuba diver and aims to dive in the top ten dive sites by 2025.
Job Titles:
- Head of Business Insights
A veteran professional, Rozy has more than 25 years of experience in Consumer Insights, Data Analytics, and Marketing across South and Southeast Asia with a recent focus on building the digital media landscape and introducing data-driven, outcome-based marketing in Sri Lanka.
Rozy currently serves as the Head of Business Insights at ADA, leading a team of passionate insight experts to provide data-driven solutions and harness positive business outcomes.
On a personal note, Rozy is exceptionally passionate about coaching and mentoring, and she looks forward to building the next generation of leaders.
Job Titles:
- ECommerce Specialist
- Regional Head of ECommerce
With an extensive experience in retail, both online and offline, Sherry is an eCommerce specialist, previously the Head of Tesco MY private labels and one of the pioneer of Tesco Grocery Online's launching. Prior to joining ADA, she was the Chief Business Officer of Lazada Malaysia, responsible for the growth of Lazmall while also managing multiple categories, namely FMCG and Mobile.
She is now the Regional Head of eCommerce for ADA, leading and managing the design, planning, strategy, and execution of eCommerce solutions and products for brands.
Job Titles:
- Chief ECommerce Innovation
Job Titles:
- Chief Executive Officer
- Leader
Srinivas is a charismatic leader with a clear vision of what success looks like.
Stephanie is a brand builder, communicator and diversity advocate. She has led cross-border teams to create brand-defining programs and points of view such as PwC Malaysia's Building Trust Awards and Catcha Group's Wild Digital conference.
She played pivotal roles in strategic transformational projects such as PwC's rebranding exercise, and pioneered PwC Malaysia's digital marketing efforts.
A Diversity and Inclusion advocate who used to write a monthly personal column, ‘Changing Hats', she also enjoys mentoring young talent.
Her pride and joy are her 2 young daughters. She runs to destress. And she's constantly battling a serious addiction to chocolate and coffee.
Stephanie is a 3 time McKinsey Youth Leadership Academy Mentor; 2 time Lean In Malaysia Career Programme Mentor; and received the Gold for Best B2B Marketer at the Malaysia CMO Awards 2018 . She graduated with a BS in Engineering from Cornell University, NY, USA.
With over 15 years' in global MNCs and her own start-up agency, Summer has vast experience in business management and is an advocate for data and technology propelled solutions. At ADA, she helms business development and optimisation of digital initiatives powered by data and technology for regional brands focusing on go-to-market strategies and acquisitions. Supported by a robust data engineering team, Martech analysts and automation partnerships, she drives holistic business solutions for transparent outcomes.
In her other life, she's a yoga enthusiast and has great appreciation for coffee for someone who is quite caffeine intolerant. Coffee workshops or yoga retreats are on her holiday plans whenever possible.
Suppakit brings more than 16 years of experience in market research and media & advertising industry knowledge to the team. He leads growth and business development for ADA Thailand through integrated strategy and planning.
Since joining ADA in 2017, Suppakit has built out the market's creative services offering, transforming the Thailand business into a one-stop integrated digital agency. ADA Thailand grew rapidly under Suppakit's leadership, working with a plethora of global brands and local blue-chip clients. Before joining ADA, Suppakit was General Manager at Spark Foundry (aka Mediavest).
He has a particular affinity for hand-crafted beads, especially those made with rare materials.
Suraj is a Senior TMT (Technology, Media and Telecommunications) Executive with a unique mix of operational experience spanning business and corporate development, sales leadership and general management across SE Asia and Australia within the telecommunications and building industry including stints at mobile operators, telecoms tower EPC, network software and data analytics solutions providers.
Suraj has over 24 years of experience in corporate planning and sales in the Energy, Power and Telecommunication sectors. His association with Telecoms began in March 1999 with MYCOM International where he was the Regional Business Development Director for Asia Pacific and subsequently as Country Manager for PT. MYCOM Networks in Indonesia.
He also brings operator experience to the table, having spent time with Maxis in Malaysia as Head of Commercial Partnerships and Alliances.
His experience with Telco Analytics started in 2012 with Actix Ltd, followed in 2014 with silicon valley based start up Carrier IQ where as Vice President for Asia Pacific, he seeded Device level Data Analytics into the Asian Telcos before Carrier IQ was bought over by AT&T in early 2016.
Prior to joining ADA, he was Group CIO of AI XPRT, a UK based international company providing end-to-end B2B solutions with unique proprietary technology and algorithms within the FinTech and RegTech space extracting and processing the data across multiple sources and various formats using real AI and Machine Learning tech platforms.
As Group CEO of CellOS Ltd. a public company headquartered in Melbourne Australia, he spearheaded the Data Analytics software solution vendor for big data monetization and improved network intelligence for the mobile communications networks with operations Globally.
Suraj is highly motivated, results oriented and loves managing people to develop their key potential to the highest level of achievement capable.
Job Titles:
- Head of Product / Development
Suresh is a cross-functional professional with key skills in digital, financial, and analytics with more than 18 plus years of experience aross the space of telecommunications, IT, and digital services in emerging markets. He is also adept at synthesising various technologies into business products to meet the needs of customers and businesses. Previously, he held a myriad of roles in various functionalities, including PMO, sales, business development, product, services development, and mergers & acquisitions.
He is currently the Head of Product Development and Delivery at ADA, in which he is mainly responsible for identifying growth opportunities for product development via digital innovation.
His passion is reading, as he enjoys a variety of different subjects and topics, but seems to enjoy business-related books than anything else.
With over 20 years of experience in generating sales and building partnerships in Korea for global tech companies, Ted is a highly motivated and accomplished sales professional with an entrepreneurial focus. He possesses an extensive background in digital advertising, with previous roles in Google and Twitter. For these roles, he focused on securing key deals and partnerships with leading Korean brands. Prior to joining ADA, he was the Managing Director of Teads Korea.
He is currently the Regional Director, Korean Clients of ADA, spearheading the company's growth strategy in Korea while also developing business with Korean clients in the region.
Having visited over 30 countries, he is a seasoned world traveller with an appreciation for skiing.
Job Titles:
- Country Director / Cambodia
Passionate about new technologies in symbiosis with human creativity. Using AI , Data, Analytics & Actionable insights to understand offline & online behaviors to craft Effective strategies.
Demonstrated history of working in Marketing and Business Development with some of the biggest international brands like Lamborghini, Samsung, Guinness, Carlsberg, Starbucks, Hongkong Land, Danone etc. Extensive experience with 360 Integrated Marketing and a purveyor of Customer - centric approaches. Proven track record on Strategy setting and Consultative selling to enable Companies to optimize marketing efforts and uplift sales. Especially focusing on Business Insights, MarTech & eCommerce.
Biggest motivation is leading teams to grow and win for the company and themselves. I Believe that learning never ends and that positive solution oriented driven mindset and strategic approach are the key for success. I try to be passionate, yet calm. Creative, but precise.
Job Titles:
- Consultant
- General Manager
- Regional Head of Operations
Vittorio is a seasoned general manager and consultant specialising in digital business and transformation. International experience across Europe, the Middle East, Australia, Asia, and several industries such as Retail / eCommerce, Telco, FSI, Education, Public Sector and Agriculture. He holds a BS in Computer Science and an MBA in Strategic Management, and he is a certified agile leader and OKR coach.
He is currently serving as the Regional Head of Operations at ADA, providing eCommerce Enablement and Performance Marketing services to clients across ten markets. Before that, Vittorio established Business Insight, a Consumer Insight and Analytics business within ADA.
He is an avid practitioner of martial arts, teaching Krav Maga in his spare time.
Job Titles:
- Head of Consulting, Marketing Technology
Yogi is a pro-active and results-oriented business professional with extensive experience in digital, big data, and analytics within the telco industry. As Country Director of Reach Indonesia, Yogi leads media, programmatic and RTB expertise with a focus on leveraging data to solve business problems. Yogi's expertise is embedded with solid hands-on execution skills and he helps clients to increase profitability and ROI. He is skilled at handling multiple projects across multiple markets and always seeks result amplification through asset optimization to ascertain goals of business are always met. Yogi is a unique combination of a competent network engineer and a very customer-oriented person. Always excited in new business opportunities and innovation, Yogi is a running enthusiast and an avid mountain biker.