AST-ANALYTICS - Key Persons


Aly Abouelnaga

Job Titles:
  • North and East Africa CMO - Egypt
Aly holds a Mechanical Engineering degree from Egypt. He has more than 23 years' experience in international marketing & sales. He has spent 5 years in MAN, then working in sales for 18 years in Kimberly Clark Professional. Now he is covering Northeast Africa, East Africa and Levant countries.

Amira El-Husseini

Job Titles:
  • Oceania CEO - Australia
Amira is graduated in Business Administration from Australia. She has more than 20 years of experience in Business Management, administrative and executive support. She has vast experience in Data Migration and Validation and also Business Modelling and Analysis.

Amit Kaushik

Job Titles:
  • Group CMO - India
Amit holds Engineering and MBA degrees from reputed institutes in India. He has a professional experience of over 20 years in Graphite Electrode and Steel manufacturing Industry having global exposure in Business Development, Marketing & Sales, Supply Chain Management while dealing with world class clientele. He is widely travelled to about 27 countries across all continents.

Cesar Melendez

Job Titles:
  • North Americas Technical Director - Mexico
Cesar holds a Mechanical Engineering and Electrical degree from ITESM Mexico. He has more than 25 years' experience in Graphite Manufacturing and process engineering. He has also experienced in material ordering, international business affairs in America's area.

Didier Morice

Job Titles:
  • Group CTO - France
Didier has an engineering degree from Arts et Metiers, one of the most famous high school in France. He worked for more than 20 years in various technical positions in the Graphite electrodes industry. During the last 10 years, he focused on the industry 4.0 and the ways of using big data to improve processes of the industry. .

Dr Said Alameddine

Job Titles:
  • Group CEO - Switzerland
Dr Said ALAMEDDINE is the leading expert in mineral material and induction furnaces with more than 30 years experiences in engineering, quality assurance, consultation and international marketing. He has MSc in Executive MBA from School of Business in Switzerland and PhD in nuclear Chemistry from CNRS in France.

Elena Dergunova

Elena Dergunova-graduated from the Bauman Moscow Technical University, worked as an engineer, and then as a teacher at the Department of Dynamics and Strength of Aircraft. Then she worked in the representative office of the oil company Alabashneft in Moscow, as well as the director of the representative office of the Port of Yeisk in Moscow.

Fabrizio Masia

Job Titles:
  • VP Sales - EMEA
Fabrizio has a experience in marketing and sales manager with more than 25 years in B2B sales, business development and marketing of value-added technical solutions, within multicultural business organizations, serving global markets, working 15+ years for the major carbon and graphite producers.

Geraldo Ferreira

Job Titles:
  • Americas CEO - Brazil
Geraldo has a business executive experience with more than 22 years in sales, technical and new business development across multiple segments (steelmaking, non-ferrous metallurgy and foundries) in several countries in Americas region.

Jose Luiz Martinez

Job Titles:
  • South Americas CMO - Brazil
Jose Luis holds Mechanical Engineering from Brazil. With 30 years of experience, He has the extensive process engineering experience and steel manufacturing. He has also experienced in material ordering, international business affairs in America's area.

Patty Wong

Job Titles:
  • VP Business Development - Asia Pacific
Patty holds a Bachelor of Business Administration in Hong Kong. She has over 15 years of experience in procurement and sales coordination for Graphite Electrodes, Specialty, and Refractory business in China and the Asia Pacific, so she has good knowledge of the steel industry in Asia. Then she worked as an Office Manager to manage all the offices of HR and Administration in Asia, including Hong Kong, China, and Japan. She has the multi-task experience to develop the business in Asia markets.

Roelf Van Rensburg

Job Titles:
  • Africa CMO - South Africa
Roelf holds engineering and MBA degrees from UP and PBS. Roelf has extensive process engineering experience. He developed products that have solved both metallurgical needs as well as novel recycling solutions to difficult industrial by products. In addition to his extensive experience, Roelf is a certified workplace coach and six sigma black belt.

Yang Lu

Job Titles:
  • China CMO - China
Yang has a nearly 30 years of experience in Metallurgical Industry, including 10+ years as project manager worked for Sinosteel Corporation in China, India and South Africa and more than 10 years in sales, refractory for BF and SAF in China.