TRUTH INITIATIVE

We worked together to get the teen smoking rate to the lowest it's been in decades. Now, we're building a future without smoking... We're calling out vaping companies who use the same playbook as Big Tobacco, so another generation isn't addicted to nicotine... truth makes music and change through our collaboration with Epiphone, ensuring music creation isn't limited to people who were born in school districts with robust music programs.

Also known as: Truth