STEGEN
Updated 787 days ago
American Bar Association - Chicago, IL 2011 - Present
Transforming how the American Bar Association defines success in the digital space. Strengthening relationships with members and prospects of the world's largest professional membership organization. Develop the ABA's strategy and presence in digital channels. Partner daily with ABA entities, Information Systems and member leaders to advance the Association's web presence, explore new e-mail engagement strategies, evolve our social media footprint and grow ShopABA.org web store revenues. Lead high performing team of digital marketers and serve as senior marketing leader, reporting directly to Chief Marketing Officer... Evolved the Association's e-mail programs and e-mail relationship with members and customers through the launch of an E-mail Preference Center, the complete redesign of e-mail marketing suite of templates and integration of personalized product recommendations delivered dynamically in e-mail communications... Accomplished Strategist and Senior Digital Leader with 15..