TANYA LIPSHEN

It was here that I really developed my approach as a Research Hacker. At Liberty Global I ran the gamut of qualitative and quantitative research, everything from pricing analysis, user satisfaction and interaction, to brand tracking and concept testing. I reduced the turnaround of quantitative projects to 5 days, eliminated all additional analysis costs and reduced quantitative spend by 30% by improving in-house statistical techniques for faster analysis, and new tools for in-house quantitative research... Think you don't have time or budget for high-quality consumer research? With me as your Research Hacker you do. I'm on your side!

Primary location: Amsterdam Netherlands