WHITEROCK

WhiteRock's management team brings an institutional approach to small-to-midsize value-add transactions, where the competition is typically less sophisticated, high net worth "mom-and-pop" type owners. By focusing on high-growth markets and acquiring assets that typically need more than a basic face-lift, we are able to acquire assets attractively, even in today's extremely competitive market. We are data-driven decision makers and are quick to adapt to changing market environments to optimize outcomes... WhiteRock leverages data to identify underperforming properties in quality locations across our target markets... Value-Add is our core focus. Our historical experience allows us to determine the highest and best use for an asset and our team-focused approach ensures we relentlessly focus on execution.