FUSE - Key Persons


Chris Persson

Job Titles:
  • Co - Founder of Bookatable
Serial entrepreneur and Co-Founder of Bookatable, Chris has a wealth of experience in hospitality-tech and many other sectors. Former restaurant owner and ex-board member at Planday, he is currently Chairman of LIS, London's newest university, advisor at Big Change and a partner at PES Holdings. Consulting on funding, strategy and growth, Chris' experience and insight is invaluable to the success of Fuse.

Naomi Davies - CMO, Founder

Job Titles:
  • CMO
  • Founder
Naomi has worked in hospitality marketing for 15 years, starting her career in hotels before a three-year stint in brand marketing at Mitchells & Butlers and then to Ignite where she is CMO. Naomi's 9 years at Ignite, working with the leading hospitality brands in the UK, has given her a wealth of digital marketing experience. She's passionate about helping hospitality brands expand their online presence, reach more people and use e-commerce creatively to grow their brands.

Olivia Fitzgerald

Job Titles:
  • Sales & Product Strategy
Olivia is passionate about working with technology companies in the hospitality space. Her focus is on innovation and rapid growth, from start-ups and turnarounds to mature businesses. As a member of executive board teams for over ten years, she has extensive experience in scaling B2B sales and account management teams within tech, hospitality and leisure, and has delivered significantly increased revenue and profits for businesses from BookATable to Planday and Zonal. Consulting on sales and product strategy Olivia is instrumental in the growth of Fuse.

Paul West - CEO, Founder

Job Titles:
  • CEO
  • Founder
  • Founder & CEO of Ignite
As Founder & CEO of Ignite, Paul has been providing digital solutions to the hospitality sector for over 20 years. Focused on taking good care of clients and applying technology to ensure optimal commercial results sits at the heart of Paul's philosophy.

Simon Ruda - CTO, Founder

Job Titles:
  • CTO
  • Founder
  • CTO of Ignite
Previously CTO of Ignite, Simon has decades of experience building e-commerce platforms and software solutions for the hospitality industry.