AESTHESIS FOUNDATION - Key Persons
Job Titles:
- Co - Founder
- Executive Director
After a successful stint of 24 years in the corporate world, Rita shares that "she has been fortunate to get an opportunity to focus on her passion". Since her early college days, she was inclined towards working with the visually impaired and was involved in reinforcing them.
Working in a multi-national fragrance company, Rita was instrumental in one of their CSR programs, setting up an educational initiative to help enrich the lives of visually impaired people by introducing them to the world of perfumery. Based on a survey, it was found that the visually impaired are far better at recognising & remembering smells than the fully-sighted. Working closely with the visually impaired & understanding how they make the best use of their senses was an amazing experience for her.