Updated 92 days ago
In Google Analytics, the filters provide us with the flexibility to modify and change the data and adjust the account settings as per the requirements of our website. You can use the Google Analytics filter to include or exclude data, transfer files from one platform to another so that it gets aligned in a better way and fulfills the requirements of your business...
How you prepare your reports depends on how the data is analyzed in your Google Analytics account. With the help of filters, you can easily transform, edit, or change the data. Thus, Google Analytics can apply filters from the raw form to the aligned form of your website. This way, the processing of the data becomes easier and convenient, and the filtered data provides you with the accurate reports about traffic generated on your website.