PURPOSE COMMUNICATIONS - Key Persons
Chris never knew what he wanted to do, but he knew what his talents were: a strong footballer, a great singer and an excellent negotiator. He understood how to make things work, how to talk and deal with people, and how to develop strategies towards achieving the best possible outcome - whatever the situation. This led him to study advertising in University with the purpose of "persuading anyone to buy anything at any cost in any situation". Growing up in Chile, in 2013 he came to Australia where he attained his master's degree in marketing. Discovering a personal fascination with consumer behaviour, market research, branding and digital, he soon found that global agencies were competing to secure his talents. The big fish came calling, leading to media strategy, planning and campaign management contracts with Maccas, Nike, Visa, KFC, Chilean Government, NSW-VIC-SA-QLD Government, Mazda, The Northface and many others. Experience accrued, he wished to leave behind the coldly calculating corporate world and begin working for Purpose. Chris's life goal is to leave this world better than how he found it, and so his purpose is clear: be the best, deliver the best, work with the best. Why? To make a difference.
Kat's avid interest in language and human behaviour led her to study linguistics, culminating in a Masters in Advertising & Marketing completed at The University of Maryland (USA.) Starting out as a copywriter, Kat was soon poached by the strategy team - which turned out to be the best place for ambitious big picture thinking and a love of data analysis. Cutting her teeth at top agencies Next Digital and Saatchi while keeping her plate full by tour-managing international music acts and DJ-ing, Kat's love of marketing won out in the end. She went on to consult to brands in the non-profit, FMCG, wellness and beauty sectors, working with everyone from Zoos Victoria, Royal Botanic Gardens Victoria, University of Melbourne, Cocobella Coconut Water and Grown Alchemist to household names such as Kraft, Cadbury, Ford and ANZ. This led to a high degree of specialist knowledge in customer engagement, consumer advocacy and growing flourishing communities. From that first simple ‘like' through to conversion, Kat is passionate about helping brands define their vision through customer-focused digital strategies, brand planning, unique content and collaborations.
Tim is a passionate creative professional specialising in brand identity development, extension and implementation. A true design enthusiast and staunch believer in design for good, Tim has enjoyed a varied career working in fast-paced corporate studios, boutique branding agencies and everywhere in between since 2007. Tim is a professional member of the Australian Graphic Design Association and his work has been recognised amongst the best at the Association Awards night on three occasions. When he's not at work Tim can be found at the local park with his wife and two kids or catching a game of basketball on the couch. With a strategic approach to design problem-solving, a drive for creative perfection and a love for getting his hands dirty, Tim's got a million ideas, each better than the last. With the talent, experience and training to execute these ideas at the highest possible level, Tim's the design guy you need on your team.