IGPPC - Key Persons


Ben Lasker

Job Titles:
  • Account Executive
Ben is a graduate of Brooklyn College with a B.S. in Actuarial Mathematics. He has worked in Corporate Finance for large multimedia companies and has backgrounds in analytics, statistics, and programming. At IG PPC, he combines his prior knowledge with our top-shelf Account Management system, a dedicated work ethic, and patient, professional customer service.

David Reich

Job Titles:
  • Senior Account Executive
David's methodical and data-driven approach makes him king in Amazon PPC. His extensive training in marketing and data analytics plays a key role in his successful career. We are proud to have him on our team.

Elchanan Fass

Job Titles:
  • Account Executive
Elchanan served as a commander in the IDF and then built his professional career as Director of Logistics and Business Development at two successful companies. His strong interpersonal skills coupled with his business acumen have earned Elchanan the esteem of his associates and clients alike.

Isaac Gross - CEO

Job Titles:
  • CEO
As a long-time Amazon seller, Isaac made it his mission to help others with their PPC. His deep understanding of the Amazon algorithm undoubtedly gives our clients an unfair advantage.

Mike Frekey - CEO

Job Titles:
  • Managing Partner
  • Head of Marketing for Top Aggregator Perch
From Director of Applied Data to Head of Marketing for top Aggregator Perch, Mike has amassed the experience of a lifetime, having managed over $80M in ad budgets across over 250 brands. Mike prioritizes growth and helps client's truly understand their market fit. He's a self-proclaimed data nerd who puts the "Fun" in Fundamentals of strategic Amazon PPC management!

Shaya Friedman

Job Titles:
  • Account Executive
After working in the stock market, Shaya turned his passion to crunching data for Amazon PPC. A true numbers guy, Shaya's dedication to his clients' success is unparalleled.