MACARENA BALCELLS

Artistic director with more than 25 years of experience in editorial design, branding and design of inclusive and cultural spaces, with great ease in managing work teams and participating in multidisciplinary and educational projects. In addition to his vast experience in design and endowed with an innate capacity for observation, he has carried out innovative projects in the observation of users in the cultural field, among which the agency MUXXE (Museum & Exhibition User Experience) stands out.