METRO COPY_MASTER

The ITOs are always in close contact with the category managers of the METRO countries. Depending on the product and season, both sides decide on a case-by-case basis whether procurement takes place on a global or local level... Up to 70% of the food is procured by the subsidiaries themselves. The remaining 30% is handled by the ITOs. The 2 systems complement each other perfectly. Here is an example: When tomatoes are in season in Germany, the German METRO stores procure their products mainly from regional growers. In winter, the Valencia trading office takes over and buys tomatoes from countries like Spain and Morocco... Directly from the source to the shelf - that is METRO's basic idea when it comes to global procurement of food. From salmon fillets from Norway and lemons from Italy to American beef from the USA - a network of international trading offices (ITOs) is responsible for the procurement of the best products worldwide

Also known as: METRO