PWM1991.COM

I am the data product owner at Charlotte Tilbury with a focus on product analytics and martech. I lead a multi-disciplinary squad of engineers and analysts to define, build and ship data products for a wide variety of stakeholders, including product, performance marketing, CRM and customer insights... My highlight has been migrating away from Google Analytics to Snowplow, a headless open-source analytics platform, to measure product performance and customer behaviour.