REPS - Key Persons


Brendan Smith

Brendan comes to RGRR as a skilled and dedicated professional from the serving industry with a passion for providing exceptional customer experiences. Brendan is new to the roofing industry but looks forward to offering his expertise in delivering top-notch service to clients. With a warm and welcoming demeanor and keen attention to detail, Brendan can ensure that every client feels valued and cared for. With a background in football, Brendan looks to add what he's learned on the field in the roofing industry with a team-oriented approach, ensuring each order and assignment is executed to the best of the team's ability.

Hunter Roof

Job Titles:
  • Boss

Jorge Martinez

Jorge Martinez comes to Rio Grande Roofing Reps from roofing distribution, where he started in the late 1990's. Throughout his professional career in distribution, Jorge took pride in growing himself, growing others, and making life more fulfilling for those who build. Jorge looks forward to bringing his relationships, extensive product knowledge, and bilingual skill set to RGRR. Jorge is based out of Alamogordo, NM, and will help cover the Southern NM and El Paso market for RGRR. Jorge is a family man who, in his free time, enjoys reading scripture, walking, and spending time building relationships with family and friends.

Justin Birrell

Job Titles:
  • Owner
Justin, a lifelong New Mexico resident, has been in the roofing industry since 2003. He is one of the few Certified Journeymen Roofers in New Mexico. As part of his manufacturer's rep career with Rio Grande Roofing Reps, he enjoys assisting and educating the best roofing contractors, architects, building owners, and distributors that the state of New Mexico and El Paso have to offer.