ROMINA DE' LUISE

I believe that every design well crafted and in great hands can actually impact people's lives in a meaningful way and even change the world. That's what makes me a dreamer. However to create change is essential to understand people, the market, and the brand to develop unique experiences through strategy and design. And that's what makes me pragmatic. You see, design is not only about aesthetics and beauty but about resolving problems, is thinking made sensory. My role as a designer is to understand a brand's problem and turn it into an opportunity for change, for improvement.

Primary location: Lima Peru