ROOVERTBLACKSMITH - Key Persons
Real Madrid C.F. 3rd kit packaging: Having the opportunity to collaborate with a global brand as Real Madrid always demands the highest standards. The team had to produce ad-hoc packaging, my role was to supervise the production to ensure the materials and quality matched with the brief and the brand.
Vogue Fashion Night: During Madrid Fashion Week, Vogue magazine brings fashion to the city centre by organizing night events and a variety of exhibitions. I produced big format prints of the most emblematic Vogue magazine covers that were an exhibit in one of the most iconic streets of the capital, Calle Serrano. The challenge in this project was controlling the quality of the pictures provided whilst being really careful with the print colour control.
Mahou and MFW - an homage to Elio Berhanyer: We designed an activation event for Maohu, the most emblematic beer brand from Madrid, where the brand paid homage to Elio Berhanyer for his 52 years in fashion, as one of the most influential and vanguardist Spanish designers from 1960 to 2012. I collaborated by producing the projected videos projected in between the three catwalks. With live shows you have to be reactive to technical problems. On this occasion we couldn't play the sound from the videos so I had to coordinate the videos with live music from the DJ.