AAHP - Key Persons


Ad Astra

Ad Astra Human Performance was founded by airline pilots and Human Factors professionals, who have decades of experience flying and training Human Factors for large airlines. We recognise that your achievements and successes can be truly remarkable if you utilise your interpersonal skills, individual strengths, and human competencies to the highest level.

Henry Walker

Job Titles:
  • Program Development Partner
I am one of the earliest members of the Ad Astra Human Performance Team and have been involved in developing the core business. I am also a pilot for one of the UK and Europe's largest airlines. Having suffered mildly from learning disabilities as a child going through school, I was exposed to the concept of improving how we use our own abilities through learning and awareness, which led me to become qualified in the subject. Further aviation HF specific training followed. During the Covid-19 pandemic I volunteered in a hospital where I was asked to consult briefly on a Human Factors training program for junior doctors. This gave me great appreciation of how useful HF can be in every human environment and how aviation's hard-earned lessons could be utilised in other professions. It has been very rewarding assisting in the development of the Human Factors program at Ad Astra Human performance, and I am delighted seeing the results of these programs take effect.

Joshua de Maid

Job Titles:
  • Director
I am one of the founding Directors of Ad Astra Human Performance and a member of the core development team, as well as an airline pilot with experience flying for two large UK-based airlines. I also hold a BSc degree that focused on learning how to use human factors for enhancing professional development, which sparked my early interest in how we perform and behave as human beings. I have always been fascinated by how few people realise they are not living and working to their fullest potential, so I trained as a Performance coach and a Human Factors Trainer, with the aim of one day developing my own training programme that leaves people feeling empowered and inspired to grow on both a personal and professional level. The Covid-19 pandemic gave me the time and capacity to bring this concept to life and, instead of fearing change, I welcomed it by using my knowledge and passion for the subject to launch Ad Astra alongside my core development team. I am incredibly proud of our unique programmes because they challenge the status quo in their design and methodologies. I recognise how powerful these training concepts are as I have seen them in action and experienced them in the real world. This is why, as a company, we are so passionate about establishing powerful and thought-provoking environments that encourage a commitment in workforces to perform to their greatest strengths, while remaining agile and robust.

Peter Bruce

Job Titles:
  • Training & Business Development Partner
I joined the two founders of Ad Astra, initially to help and advise but quickly realised the synergy between their project and my own conviction of the fundamental and transformative relevance of Human Factors in all professional disciplines. My background is mostly aviation related - 27 years as an airline pilot plus 7 years flying and testing helicopters. Throughout this period I was also Instructing and testing fixed-wing and rotary pilots. I have also created my own training products company.

Steven Britton

Job Titles:
  • Director
I believe that at heart of Ad Astra lie a number of formulative experiences that drive our powerful beliefs. My experiences are shaped by the constant of an extensive aviation background and enhanced by a passion for high performance coaching within business and sport, where the focus on strengths, solutions and future success, coupled with the belief in the curiosity, resourcefulness and potential of the individual generate dramatic positive results.