121 MARKETING ASSOCIATES - Key Persons
Larry Zusman, founder of 121 Marketing Associates, has spent over three decades concepting, writing and implementing innovative, one-to-one marketing programs for industry-leading companies.
His experience includes the following:
Director of Global Marketing for an industrial plastics manufacturer selling to fabricators and installers
Director of international Marketing for a SaaS/PaaS CCM-CX company headauartered in Italy and selling direct and through an international network of BPO/VAR channel partners.
Worldwide Marketing and Sales positions for XMPie and Xerox Corporation for over 17 years with senior level responsibilities.
Co-owner/VP Strategy and Database for a full service advertising/marketing agency
M. Zusman is considered an expert in sales and development of 1:1 marketing programs, and is a noted speaker on personalized communications, including VDP, PURLs and personalized video.