POWER OF TRUST

In THE POWER OF TRUST: How Companies Build It, Lose It, Regain It, Sucher and Gupta distill two decades of research to give trust a spine... This framework helps explain dilemmas like why we continue to use Uber even though we're angry about how it treats its employees and even when we have the option of downloading Lyft instead. It gives companies something they can manage. It makes trust actionable.