BALANCED BRANDS - Key Persons


Pacha Hornaday

Job Titles:
  • Creative Director
Pacha has 20 solid years of design experience under her belt, at least 10 of those under chiropractic care. There is no crazy miracle healing story. Just real-life health care. She's been subluxation-free through two home births and both of her kids have been under chiropractic care since birth. Pacha was born behind the Iron Curtain in (former East) Germany. A true Sagittarius, she sold her belongings at 21, flew to California with just a backpack and a one-way ticket and then backpacked through Mexico, Cuba and Belize with her future husband. After crossing the Atlantic a couple of times, they settled in California, but one decade, two businesses, one house and two kids later, they sold everything again, flew back to Europe, and traveled the continent as digital nomads and work-exchange volunteers in a VW bus. Finally, they ended up in the Spanish Pyrenees amidst the Catalan independence bid, with their creative juices flowing more than ever. Pacha thinks the best way for her to further the chiropractic profession without becoming a chiropractor herself, is to use her branding and visual storytelling skills to tell the chiropractic story, and help doctors connect with more patients.