COM-PSI

Welcome to the Center of Media Psychology & Social Influence (COM-PSI). COM-PSI operates at the intersection of communication, psychology, sociology, and health. The ubiquity of media in our lives brings considerable opportunities as well as significant challenges. The current media landscape provides individuals with an unprecedented ability to seek, receive, and impart information. While this information-rich environment can empower, facilitate support, and complement offline relationships, the deluge of false and misleading information on social media platforms constitutes a global risk. Likewise, with greater media choice, inadvertent and non-ideological audience segments tend to gravitate toward entertainment content, resulting in a more polarized and politically misinformed electorate.