ERIK

Currently leading the Brand Design team where I partner with brand strategy and product teams. I also work closely with marketing, sales and support to deliver work that aligns with company goals and initiatives all while serving our customers with best-in-class experiences... My time at Uber was filled with evolving and maintaining the global brand system that was introduced in 2018 in collaboration with Wolff Olins. From initial stress testing of the new design system to creating robust wayfinding systems for airports and cross-platform integrated campaigns, I've played a part in delivering impactful work with the help of very talented folks.