LUX VIRTUAL - Key Persons
Job Titles:
- Partner
- Award Winning Interactive Technology Leader & Game Design Consultant
Christopher Lawrence is an award-winning interactive technology leader with two decades of innovative game/UX design and creative direction experience across a variety of platforms, having developed everything from digital and tabletop games to museum exhibits and military simulations.
He is passionate about the intersection of games, AR/VR immersion, and story-driven interactive experiences, and thrives when bringing technical and non-technical partners together toward a shared vision.
Christopher's recent projects include mobile augmented reality apps Texas Rope ‘Em and ¡Uniteria!, created for Univision, and Mecard, created for Mattel, Inc.
Job Titles:
- Director
- Producer
- Video 360 VR Trainer / Specialist
Corey Petrick is a producer, director, and cinematographer living in Los Angeles. Corey has worked on projects for Fortune 100 companies, to non-profits, to high-end fashion brands, to top music artists. Corey is represented for directing by BlueGiant and co-founder of The Kindling Co., an investment think tank for making positive social change, and an advisory board member of Darling Media. He has a master's degree from American Film Institute.
Since 2011, Holly has guided, created, and managed over a hundred projects as a Creative Director for both print and online media.
With every client, Holly helps them reimagine their communication practice for the digital economy. Part problem solver and part designer, Holly's experience includes digital and print advertising, website design, brand development, social media, marketing strategies, and media placements in national outlets.
A graduate of California State University, Northridge in Graphic Design, Holly brings her skills to help a diverse array of clients and backgrounds ranging from the publishing industry, to nonprofit organizations, to communities.
Leader and entrepreneur with a proven track record of leading the development of products from conceptualization to commercial production. Delivering the highest level of service, quality, value and performance; proven ability to drive large-scale programs and projects that streamline business processes, cut costs, improve services, increase capability, and support organizational growth.
There are very few things on this planet that Kirby loves more than donuts, and she is often easily bribed by food.
Kirby believes the world should never start before 10am as sleep is sacred.
One of her dream jobs-for she has many-would be to design the kid's coloring menus at restaurants (because yes, she still asks for crayons at her meals).
Kirby is skilled in a variety of artistic mediums. From stone sculptures to papel picados, watercolor to face painting, graphic design to stained glass, websites to chalk art… She loves to learn new things (remember?) so she is always acquiring new skills. One thing she really wants to learn? Glass blowing.
To date, Kirby has written one interactive adventure novel (the first book of the future seven book series), one coloring book, and one graphic novel. Her novel is the project she is most proud of.
When Kirby graduated college, she swore she would never be self-employed. Currently, she is both self-employed and over-employed (but loving it).
Kirby has managed to combine a strong work ethic, competitive streak, perfectionistic tendencies, endless amounts of creativity, and a splash of OCD into an efficient, butter coffee-fueled working machine.
Kirby is a firm believer in the oxford comma.
Kristin is the organizational foundation of Lux Virtual, working to make sure all the moving parts and creative personalities are working toward our common goal of illuminating brilliant ideas. In addition to her work with Lux Virtual, she is a Certified KonMari Consultant and owner of Modern Refresh, helping her clients - from moms to retirees - make room for what matters, creating peaceful, beautiful spaces that uplift. She is also the mom to Hudson and Kaela, and Rob's better half.
Job Titles:
- Founder
- Creative Director & Videographer
Job Titles:
- Founder
- Legal and Business Affairs Attorney, Production Legal & Film Producer
Rachel graduated with a Master of Law (LL.M) with honors from the University of Cambridge in the United Kingdom. She is a member of the California and New York state bars, and is also certified to practice in Hong Kong. Rachel's practice includes entertainment law, media and fashion business transactions, film and television production legal, intellectual property and trademark counseling, as well as representation of talent from both traditional and new media. Her clients include film producers, television producers and show runners, actors, music producers and songwriters, well-known YouTube fashion personalities and fashion designers.
Rachel's recent work includes partnership and cross promotional deals with the digital fashion network of magazine publisher Conde Nast (Vogue, Vanity Fair), sponsorship and endorsement agreements with luxury and fashion brands Tiffany & Co. and Guess by Marciano, as well as management agreements for a fashion blogger and online style icon. She has also recently handled production, licensing and distribution agreements for an upcoming feature film documentary based on the career of an A-List comedy director where she negotiated against studios, agents, and managers for over fifty prominent actors. Rachel's other recent projects have included legal and business affairs for an upcoming U.S. / Hong Kong co-production film and music production agreements for music producers and song writers.
Job Titles:
- Chief Executive Officer
- Founder
Rob is an active Rotarian, ultra endurance athlete, educator, and entrepreneur. Rob and his wife Kristin enjoy building community, savoring great food, and exploring National Parks with their son Hudson. At Lux Virtual, Rob is utilizing his ability to connect with people, cast a vision for moving forward, and steady consistent approach to make a positive impact in the creative space.
Rob has Masters degrees in Education, Business and Leadership. Recently Rob successfully navigated a National Science Foundation grant through the I-CORPS program with a UCLA dental implant technology company. After completing the program Rob continued as the business mentor through an 8-week USC accelerator with the Viterbi School of Engineering. One of Rob's greatest joys is pushing his body, mind and spirit to the limits. In recent years this has propelled him to finish Race Across America, the "World's Toughest Cycling Race", as well the Badwater 146, referred to as the "World's Toughest Footrace", combining storytelling with fundraising and awareness campaigns through the process.
Job Titles:
- Professional Writer & Editor
- Professional Writing / Editing
I'm a writer with a passion for great stories and the English language. Writing has been a passion of mine for a long time, and a vocation for the past five years.