MLEFKIN.COM

Summary: Senior Executive with extensive experience in data-driven strategic Brand Marketing, managing marketing and creative teams/agencies (internal and external) in omni-channel and bleeding edge channels. Proven abilities in strategic ideation, building strong teams, delivering positive YoY results and managing through honest actions and deeds, and not simply words... • Responsible for all multi-channel strategic/creative marketing and photography output for 1800Flowers.com Consumer Floral brand. Member of Brand Leadership team, driving and executing short/long term company strategies for all mobile, desktop, retail, digital, social, experiential, conversational commerce and print efforts... Highlights: Proven success in achieving sales goals for seven+ consecutive years. Developed new go-to-market strategies resulting in expedited, responsive and reflexive marketing efforts. Led fast-to-market website redesign resulting in significant conversion increases. Guided birth of new..