RIVET - Key Persons


Frank Cozza

Job Titles:
  • Chief Executive Officer at Gondola Skate

Hila Shpigelman

Job Titles:
  • Chief Marketing Officer, PHP Agency
RIVET did an outstanding job presenting the latest trends in B2B sales and marketing with our global communications board earlier this year. We relied on their expertise and highly recommend them in this regard.

Joe Weinlick

Job Titles:
  • Chief Marketing Officer at Catalyst
This is the most excitement I've seen surrounding my brand in 22 years.

Kathleen Katz

Job Titles:
  • Vice President of Marketing at SEBPO
RIVET delivered with minimal reliance on myself and my team. The work they did resulted in a nearly 10x return within months. Results like these, and this quickly, is incredible! It takes a village... and RIVET is my village!

Lance Baird - Founder

Job Titles:
  • Founder
  • Leader
Lance Baird is the founder and leader of RIVET. Over the course of his career, he's traveled extensively throughout North America and overseas to share his sales and B2B marketing insights with a variety of manufacturing firms and professional organizations. Some of the more well-known brands with whom he's had the pleasure of working include 3M, BASF, Brinks, Cooper Industries, DuPont, GE, Georgia-Pacific, Kimberly-Clark Professional, PPG, Saint-Gobain and Schneider Electric. Lance is a graduate of Princeton University, where he played varsity football for the Tigers before graduating in 2003. He also holds an Executive MBA from The Pennsylvania State University and is regarded as a certified brand coach from the Institute for the Study of Business Markets, a center of excellence within his graduate alma mater. When he's not working, Lance is a high school football coach in Lancaster, Pennsylvania with his wife, Jamie, and his three amazing girls, Harper, Lila and Reagan. He is a video game champion, craft beer aficionado and is told he sounds very similar to President Barack Obama when he finds his stride.

Mike McCalley

Job Titles:
  • Marketing Executive
RIVET's rare combination of industrial marketing vision producing effective campaigns that generate sustainable profitable growth, coupled with the team's sense of urgency, devotion and contagious enthusiasm distinguishes them from everyone else.

Sheryl Zapcic

Job Titles:
  • Director, Corporate and Market Communications, North America at Voith Holding, Inc
RIVET earned the job of developing the website after they saved my butt with another website I was launching. I didn't have to explain what had to be done to them-they just jumped in, optimized the site, and enabled us to hit our launch date.

Tina Allen

Tina Allen is RIVET's one and only magician. When she's not using her tenacity on a trade show floor or managing a client event, she injects her energy and creativity into project execution and account management. Tina is a transplant to Lancaster, Pennsylvania by way of Annapolis, Maryland where she grew up looking forward to the Blue Angels, Navy football games and attending school on the water. She began her career in finance over 15 years ago, but her passion for creating opportunity for youth and charity organizations led her to pivot into marketing, business development and fundraising for organizations such as Wellness House of Annapolis, Lighthouse Shelter, Habitat for Humanity and Anne Arundel Medical Center. In her off hours, family is Tina's "why." She's a proud former "Uber driver" and theater roadie for her incredible daughter, Kassidy, who attends Texas Christian University. Tina also loves to sing and can often be found on the sidelines during football season.

William Otis

Job Titles:
  • Chief Executive Officer, BantamWesson
We selected RIVET to manage all demand generation for the Westinghouse Electric Licensing Program. Their intimate understanding of this process as it relates to identifying, attracting and securing new licensees is second-to-none.